Saturday, September 7, 2019

Strategic HRM Planning Process Essay Example for Free

Strategic HRM Planning Process Essay I have gathered information over the last five weeks about department policies and best practices pertaining to ethical and diversity considerations. Based on these findings, the following proposal is presented to improve the strategic planning process. Diversity and ethics are buzzwords and are used frequently around the workplace. There are areas within both where making small changes could result in large benefits for the company’s HR strategic planning process. These considerations are important for the strategic plan because they encourage a positive company culture and decrease legal risks that could otherwise result in the demise of the company. Diversity As a restaurant and bar located in the middle of a military-base town, our personnel records indicate management has been hiring primarily a specific demographic type (women ages 18-30). Management has hired this demographic type over other demographic types more qualified. Even in an effort to appeal to specific customers, this bias can come off as discriminative and reflect negatively on the company. Two areas in need of consideration are appearance-based discrimination and age-based discrimination. ABC Restaurant Pub, unlike Hooters or certain other establishments, is not protected with a bona-fide occupational qualification defense (BFOQ). Even though our company has not been presented with a legal issue in this regard it does not mean we are not vulnerable. It is in the best interest of our strategic HRM planning process to implement a Diversity Awareness Training Program and redesign the hiring process to minimize this bias from occurring during hiring. Proposed Action The first step is to design a Diversity Awareness Training Program for managers that promotes a positive work environment. The training program explains the current equal employment laws and regulations and the benefits of a diverse workforce. Importantly, the training program helps reteach the managers how to recruit, hire, train, and promote based on qualifications and not strictly appearance or age. Each manager will receive the initial two-hour training and then attend an annual diversity-training refresher, thereafter. The second step is to redesign the hiring processes. Currently, the restaurant accepts both electronic and paper applications. However, I propose we only accept electronic applications. Paper applications allow the manager to place a face with a name, before the manager is able to read his or her qualifications. Whereas electronic applications allow the manager to read the facts (qualifications and experience) first. In addition to switching to electronic only applications, I recommend candidates to be interviewed by a three-person panel. Because the restaurant is limited in management, the panel interview should consist of at least one manager, and supervisors or head servers and ideally contain both men and women. Panel interviews minimize discrimination and favoritism. Benefits Legal Benefits: Compliance with EEO and Affirmative Action legislative and minimizes lawsuits allowing the company to evolve and reach its long-term goals. Diverse Customer Base: A diverse workforce appeals to a diverse customer base. Broadening customer base often brings more revenue. Variety of Viewpoints: A more diverse workforce brings more diverse ideas and experiences to the table. Diverse ideas can lead to an increase in creativity, innovation, and productivity. Ethical Consideration Currently, we are a company with a high-turnover rate, in an industry with a high-turnover rate. Over time application of our promotion policies have slowly diminished. Employee reviews are not conducted within a specified timeframe, if at all. Qualifications for promotions are not specific. Employees have different perspectives on performance expectations. It is critical for the promotion process to be fair, transparent, and systematic (Buzz, 2012). Not only is this illegal and can lead to discrimination claims but it is unfair and not motivating for the employees. I believe it is important for the strategic management planning process to implement fair and concise promotion processes because it is the key to advancing and retaining good employees. Retaining good employees leads to an increase in motivation and productivity. Proposed Action The first step is to publicize promotional openings so every employee is aware of advancement opportunities. Making this information available to everyone limits discrimination claims. The second step is to implement a strict employee review program. It is recommended to have a midyear meeting as well as an end of year review. The midyear meeting can address any issues or opportunities. Issues should be addressed regularly through the second half of the year. This is a time to be honest and ask the employee how they think they are doing, and any goals they may have for the next year. The end of the year review is to discuss compensation, bonuses, and promotion. There should be no surprises for the employee. The third step is to decide a specific salary increases guidelines for employees. Salary decisions must be based on performance and documented. Benefits Improve Employee Motivation- Motivation increases when opportunities are fairly distributed. Increase Productivity- Employees are more productive when challenged and financially rewarded. Lower Turnover- Employees tend to stay longer with a company they feel their efforts are recognized and advancement is available. Minimize Discrimination Suits – Closing It is my belief that making the aforementioned improvements are important to ABC Restaurant Pubs human resource management strategic planning process. Together the improvements will minimize legal issues, increase productivity, improve employee motivation, and diversify the customer base, all of which are important to develop a competitive advantage in the industry.

Friday, September 6, 2019

Business to Consumer Marketing Essay Example for Free

Business to Consumer Marketing Essay Increase in the use of Internet use means that marketing on the internet has also gained popularity. People turn towards the Internet to search for basic information on any items they are interested in, whether for personal use or for business, and to a lesser extent they may want to purchase it from the convenience of their home or office. From the business point of view, this means the companies need to pay special attention to their website, as it represents the company in cyber space. Not only the extent of information available on their site, but the user-friendliness of the website, search ability of the site, how fast the website loads, are also important factors. All these factors are also dependent on the target market of the company, whether they are engaged in B2B (business-to-business) or B2C (business-to-consumer) marketing. For instance, B2B customers are more concerned with technical aspect of the product, the warranty provided and the customer services. For B2C customers, the design and over all look of the product may be equally important as the functionalities. This article discusses the differences and similarities between B2C and B2B marketing that should be there in an ideal or a well-planned website. Features of Online Marketing Before being specific about what B2B and B2C marketing should ideally target, I’ll be discussing the common features any marketing site should have. It is also important knowing that a company is represented by one site, and this should give all the relevant information to all its stakeholders, in a manner which is easily accessible and gives only relevant information. The postings on an e-information typically fall into these five categories, according to Etzel, Walker and Stanton (2004): Company Background and General Information: This category covers the history of the company, its mission and vision, corporate philosophy and general orientation. It may also include financial performance of the company and other investor related information, the structure of the company, its operations and global/local divisions and branches, and profile of the management team. This portion is usually accessible to everyone and needs to be presented clearly to both categories of customers – individuals and business consumers. Current Business Operations: This category caters to the company’s customers. This is where division of any kind may come in. For customers this section provides product descriptions, dealer contact information and payment terms and structure. For the business partners, this may consider more technical details, how to contact the relevant business personnel, the different packages available etc. Because the company needs to know about its potential customers, and some of the information in this section may be confidential, access may be restricted by requiring the users to register and give their email address, which allows them to be kept updated with new company’s happenings if they choose to keep updated. This is a place where there is a two-way communication open, minimal though it may be, and companies should focus on those aspects which are valued by their target market. Links:Â  This category has connections to other related sites. This is important for B2B customers who may wish to contact a dealer near their place of business, or to get more information. Attraction and Entertainment Features: This is more important for B2C customers and includes those features and tools which make the site more interesting and unique for customers. For B2B sites, it is more important to be uncluttered, present the information in a style that is easy-to-read and understand, and the site itself should be easy to navigate. Contact Point:Â  This provides usually an email address for visitors, to make a comment or for queries and should also provide a phone number. This is an opportunity to interact directly with the company and is a major advantage of internet over traditional media. However, this should be paid attention to, as unanswered queries and negatively affect the company’s business. B2B Online Marketing: B2B sites specifically cater to corporate clients. This implies that the decision making process is longer for the customers and the company should cater to that. Also, services usually provided are in-house services or regarding maintenance software or similar services to increase the productivity and profitability of the company. The characteristics of B2B sites include an attempt to automate trading process on the website. This is more convenient, saves time as well as money. This is important as even though B2C sites are generally more popular, however, the amount of money in transactions is greater for B2B sites. This means that security is also important for any company, including keeping the information provided by the corporate client. Also, the company should try to differentiate itself from the competition by using and promoting its USP (unique selling proposition). This can be done both online as well as offline using traditional methods of advertising, tradeshows, field sales etc. By automating the processes and as much of their supply chain as possible, the company is saving costs in the long run, thus allowing it to compete on price basis as well. Ideally, B2B sites should also have a registration option for business customers who may wish to learn more. By registering themselves on the site, it allows for more human intervention and a two-way communication. This can make an online business transactions more long lasting which is important in businesses. B2C Online Marketing: Sites which specifically cater to a target group to promote goods and services fall into this category. The more popular sites include Amazon. com and eBay. com. B2C sites are more transaction-oriented in general. Though both sites allow transactions, consumers are usually online and in a position to transact and purchase immediately, as they take less time than businesses for decision making. This is because B2B consumers are more investigative and seek more information from different channels and sources. B2C sites also try to create relationships with customers to enhance the brand loyalty of consumers and ensure that their queries are answered. Though, this is more difficult and companies need to ensure that this process does not adversely harm the operations of the company. B2C sites simultaneously also use offline methods along with online advertising. Online tools can include interactive websites, online communities and discussion forums, email marketing, pop-ups, cost per click advertising such as Google AdWords etc. However, the challenge for any company lies in finding the right mix of advertising and promotion which maximizes profits and minimizes costs. However, good B2C sites allows the consumers to shop faster and in a more convenient manner, offerings and prices obtained are in real-time and can be changed as required and call centres are usually integrated along with the websites allowing interaction between the companies and the end-users. Conclusion: Research shows that more than actual purchase, consumers are using the internet more for research about the product and to make a more informed purchase decision, which is truer for the business consumers. Thus, the company should realize that not all visitors may purchase from their site; however most of them will be researching the company’s products and the information available will be a significant factor in the final decision. This is true to a lesser extent for consumers, because individuals tend to display customer loyalty, thus they may research more to confirm their original decision rather than look at competition’s information. Also, in B2C more emphasis is on price comparisons as customers usually go online shopping to obtain the best price possible. This is also lower than the price in offline stores in some cases as it saves the cost of the intermediary or any dealer involved. In B2B, competition on a global basis ensures that the companies no longer can ignore online marketing and it is necessary to keep up with the competition. Initiatives such as Electronic Data Interchange (EDI) and just in time inventory are changing the way business is being done. This combined with Customer Relationship Management (CRM) ensures that the way companies do business with other businesses has changed and they need to use innovative ways to make their presence felt online. (Furlong, 2001)

Thursday, September 5, 2019

The Business Transformations Organizational Context Information Technology Essay

The Business Transformations Organizational Context Information Technology Essay Business Transformation, in an organizational context, is a process of profound and radical change, focussing an organization on a new direction and taking it to a new level of effectiveness. Transformation implies a basic change of character and little or no resemblance to the past configuration or structure (www.businessdictionary.com, 2010a). IT enabled business transformation is the use of technology in order to fundamentally alter the way business is carried out within an industry and organizations implementing these changes can competitive advantages (Rau, 2006). Information Systems enabling business transformation has evolved greatly over time. The early 70s saw data being centralized and systems linked to a very few business functions and the operations of the bulky main frames. The 80s saw the installation of PCs and LANs and departments set up computer systems, using end-user computing with word processors and spreadsheets making departments less dependent on the IT department. The main focus was central control and corporate learning. The 90s Wide Area Networks became corporate standards with senior management looking for system and data integration. Main focus was central and corporate learning. The millennium brought with it Wide Area Network expansion through the internet to include global enterprises and business partners supply chain and distribution. Senior management look for data sharing while the main focus is on attaining efficiencies and speed in inventory, manufacturing and distribution. (University of Wisconsin Oshkosh, n.d ). The roles and responsibilities of the CIO are ever evolving. Ross and Fenny (1999) highlight the varied roles of the CIO during three eras; mainframe era (1960s 1980s), distributed era (late 1970s onwards) and the web-based era (mostly mid 1990s onwards). The mainframe era CIO was is most cases a Data Processing/Information Systems manager. The key tasks demanded were to deploy new systems to time and budget, and ensuring systems reliability during operations. The distributed era saw the CIO hit turbulent times. CIOs had to learn and master multiple roles in order to survive and prosper. The four main roles of the CIO were Organizational Designer, Technology Advisor, Technology Architect and Informed Buyer. During the web based era, the evolving CIO focuses on business change through new business models, management processes etc. The CIO also argues for greater measure of central coordination and also work with executive colleagues to improve leverage so as to fulfil the need for st rategically aligning operations to IT in a bid to attain higher levels of efficiency and competitive advantage. Lanka Bell is the second largest fixed line telecommunications operator in Sri Lanka with over 1.2 million CDMA and fixed wired lines. It is also the ISP with the largest international backbone in Sri Lanka. Lanka Bell was established in 1997 and was later acquired by Milford Holdings (Pvt) Ltd, a subsidiary of the Distilleries Company of Sri Lanka (DCSL) in 2005. Under new management, Lanka Bell was the first Operator to introduce CDMA into the Sri Lankan market and is presently has the largest CDMA customer base of more than 1.2 million subscribers. In 2008, Lanka Bell invested US $27 million to link Sri Lanka to the Falcon section of the FLAG fibre optic undersea cable, which is owned by Indias Reliance Communications and has more than 87 points of presence (POPs) worldwide. Lanka Bell is the Sri Lankan operator with the largest international backbone capacity. Further, the Lanka Bell team more than quadrupled from about 350 employees in 2005 to about 1500 today. Lanka Bell curren tly has 65 branch offices, and also strategic ties to Abans, Softlogic, Arpico Shopping Malls and multiple banks in easing the obtaining of services and the settlement of bills. In mid 2008, Lanka Bell was the first Sri Lankan operator to commercially launch WiMAX operations. WiMAX is currently being deployed island wide in the provision of data and voice solutions. The WiMAX network enables the coupling of voice and data solutions including Broadband, Leased Lines and VPNs. It also provides for a centralized monitoring and fault locating. WiMAX is one of the most recent technologies to hit the telecom industry in the provision of high speed data, voice and streaming media. Lanka Bell is just 13 years old and as Sri Lanka is a developing country, it cannot be assumed that Sri Lanka has the infrastructure and know-how currently available in more developed nations. In place of a CIO, Lanka Bell has an individual with the designation of General Manager IT. Presently Lanka Bell is upgrading IT/IS infrastructure and data and voice networks to support future expansion and create efficiency. The IT/IS division has presently taken over the IT/IS operations of 16 companies coming under the parent DCSL group and manages all technology related issues. This provides for improved efficiency and significant cost savings on man power and other resources. Further, Lanka Bell is testing the use of HP Blade Servers in collaboration with DMS Electronics (Private) Limited. The Blade systems are state of the art new server systems which support for advanced data processing, storage and redundancy option through SAN (Storage Area Network). These Blade systems consume less po wer, less space and support virtualization, which will enable multiple servers to be installed and managed on one system, which is the technology of tomorrow. The positive outcomes of this could be newer, faster and reliable systems supporting centralized storage and management and thus lowering the overall hardware costs, power costs, maintenance cost and labour costs etc. Tests are also being carried out on mobile CDMA. This technology has already established infrastructure and the company may have a considerable income if the system could be implemented. The organization also conducts tests on the WiMAX network with multiple vendors, testing inter vendor compatibility and the overcoming of identified issues etc. These experiments are being conducted to enable reduction of costs of operation and to also provide a wider range of products and services to customers at more competitive rates. The role played by IS/IT in the telecom industry worldwide is immense. Cansfield (2008) states à ¢Ã¢â€š ¬Ã‚ ¦value in telecoms is created by the IT systems that create the services that run on the network and are purchased by customers. Cansfield (2008) further states à ¢Ã¢â€š ¬Ã‚ ¦the performance of the IT systems should be placed under as much scrutiny as the balance sheet. As mentioned in the above paragraphs, it can be seen that IS/IT enabled business transformation is a continuous process and as change occurs, so does the role of the CIO have to evolve. It can be understood from the overview of Lanka Bell that as the company enforces changes to business strategy, it needs the IS/IT strategy to evolve too. For these changes to occur smoothly, the CIO should be able to evolve to match the situational requirements. Literature mostly covers the two areas of IS/IT enabled business transformation and the evolving role of CIOs as separate areas of study; neither providing sufficient comparisons nor emphasizing the relationship existent. Based on initial studies, congruency between the evolving role of the CIO and IS/IT enabled business transformation can be noted. This research is conducted so as to identify how the evolution of IS/IT enabled business transformation influences the change in the roles of CIOs and also to formulate guidelines and recommendations to Lanka Bell. These guidelines and recommendations are intended to assist the top level management match the changes in business environment with the level of IS/IT enabled business transformations and provide a clearer view for the CIO to conduct operations. 6.0 Literature Review: IT enabled business transformation has many definitions by different academia. Rau (2006) defines IT enabled business transformation as the use of technology in order to fundamentally alter the way business is carried out within an industry and organizations implementing these changes can competitive advantages. Oestreich (2009) says of IT enabled business transformation that it is the integration of all activities and functions along business processes into a single process agile value chain. Similarly, Markus and Benjamin (1997) also view the transformation as a business process that crosses several functional lines. In studying the above definitions, it can be summarized that Rau (2006) views IT enabled transformation as the use of technology in attaining competitive advantages, while Oestreich (2009) views it as the integration of processes. Markus and Benjamin (1997) view is integration across functions. Based on the above, a definition can be formed where IT enabled transformat ion is the use of technology to attain competitive advantages by integrating processes across functional lines. Ever since the commercialization of computers in the late 1950s, IT has been an enabler to business transformation. Ross and Fenny (1999) differentiate the levels of IS utilization during three eras. The mainframe era commenced with the automation of clerical tasks and overtime developed transaction processing capabilities. It was during this stage that Electronic Data Processing was initiated in the accounting function. In good time, firms began automating other functions until mainframe computing affected the organizational activities or most large organization. The distributed era commenced with the development of business applications for mini computers and personal computers and typically targeting needs of knowledge workers. This initially resulted in islands of computing within organizations. IT was increasingly perceived as a tool for cross-functional integration and collaboration. It was at this stage that certain companies took IT as a competitive weapon and strove to innov ate along the supply and distribution chains. Further changes evident were globalization and business process re-engineering. Towards the end of the era, ERP systems emerged and they seamlessly integrated all required transaction processing within a distributed network. Organizations invested huge sums in ERP development. The web-based era brought with it the development of the internet, extranet an intranet based applications for business. Organizations began to realize they could offer low cost value-added services via the web. Intranet applications linking the organization provide for data sharing and business process standardization. Knowledge management is a key development of the web-based era. Extranet applications have also developed to link an organization with multiple partners in supply, distribution, manufacturing etc. Rouse (2005) states in the late 1950s and early 1960s, a whole new segment of interactive computing emerged. In the late 1960s, Digital Equipment Corporat ion (DEC) minicomputers dominated the interactive computing market while in the mid 1980s, Apple came out with the Macintosh, which became the industry standard in the sense of its features and benefits. He further states that most of todays attention has been dominated by the internet. The process of transformation in itself is of complex nature and many academics have suggested models. Venkatraman (1994) provides a framework based on two dimensions: the potential IT benefit range and degree of organizational transformation, and states the benefits from deployment of IT are marginal if superimposed on existing organizational conditions. In cases where investments in IT functionality are complimented by organizational changes in characteristics, benefits accrue. A diagram of the model is given below: Source: Venkatraman (1994) Ventakraman (1994) further describes the distinctive characteristics of each stage: Localized Exploitation covers the leveraging of IT functionality to redesign focused, high-value areas of business operation. Internal Integration covers the leveraging of IT capability to create a seamless organization process reflecting both technical interconnectivity and organizational interdependence. Business Process Redesign addresses redesigning the key processes to derive organizational capabilities for competing in the future as opposed to simply rectifying current weaknesses; use IT capability as an enabler for future organizational capability. Business Network Redesign is articulating the strategic logic to leverage related participants in the business network to provide products and services in the marketplace; exploiting IT functionality for learning from the extended network as well as for coordination and control. Business Scope Redefinition is the redefining of the corporate scope that is enabled and facilitated by IT functionality. Venkatraman (1994) conclusively states that, successful companies will be differentiated by their ability to visualize the logic of the new business world and leverage IT to create an appropriate organizational arrangement internal and external to support business logic. The transformation trajectory is a moving target, shaped by fundamental changes in the competitive business world. Managements challenge is to continually adapt the organization and technological capabilities to be in dynamic alignment with the chosen business vision. Rouse (2006) in his book provides a broad systems-oriented view of transformation and a theoretical view on the forces that prompt transformation and the nature of how it is pursued. He also addresses the issue of transformational leadership and organizational and cultural change. Towards the end, he provides a collection of transformational case studies. Perumal and Pandey (2008) define the process of transformation as, a drastic change in the way of running a business. This change may span across processes, people, technology, policies, vision or any other business component, and has a direction for meeting a specific business goal. They provide a table containing the stages of the transformation process and further state that any business transformation impacts in one or more of the following ways; workforce culture becomes manageable, processes become efficient, automation of manual activities, business rules are altered, strategy gains direction. The following is an illustration of the various transformational process stages: In analysing the above paragraphs, it can be noted that Ventakraman (1994) defines the stages or levels of transformation based on two variables; the range of potential benefits and the degree of organizational transformation. An organization can map itself into one of the five stages, given it matches the required criteria. Perumal and Pandey (2008) state transformation spans across processes, people, technology, policies, vision or any other business component, and has a direction for meeting a specific business goal and provide seven stages for transformation. Each stage has sub-steps and if conducted in the correct manner, each element of business gets favourably transformed during the process. The Booz Allen Hamilton (2010) transformation life cycle defines five stages for transformation. It also defines the key enablers to successful transformation which are people, process, technology and physical infrastructure. The model also illustrates the process areas of capability devel opment, ownership building and program stewardship, each are related collectively performed sub processes to achieve a set of predefined goals. In analysing the above paragraphs, Feldhues (2006) presents the Gottschalk set of CIO Leadership Roles. These nine roles described can be applied to a CIO and also to the role expected of a CIO. Furthermore, Edwards et al. (2009) presents five types of present day CIOs and describes them against six criteria he has defined. Also, Kaufeld et al. (2000) provide Charis extended IT Leadership Growth model in emphasizing the role of IS/IT management. This model divides the IS/IT leadership into a four stage process where, when the leadership evolves, the characteristics of the previous stages are included in the new stage, thus improving and increasing competencies and abilities. Lanka Bell was incorporated in 1997 and since inception has been a key player in the telecom and Internet Service Provider (ISP) industry in Sri Lanka. Lanka Bell commenced with around 300 members of staff and very limited technology and systems. Most of the processes at inception had a lot of manual processing involved as they were only partially automated. As operations progressed, the influence of IS/IT upon operations increased. IS/IT was always a part of the business as the telecommunication industry is very dependent on IS/IT systems (Cansfield, 2008). The hierarchy of IT leadership at Lanka Bell also evolved over time with new designations being created and others removed. Currently, the role of the CIO at Lanka Bell is played by the General Manager IT. In 2005, as Lanka Bell saw a new management takeover, the strategic importance of IS/IT and the need for good leadership was recognized. Research can be classified as primary and secondary research. Primary research refers to the researcher collecting his/her own data rather than depending solely on published literature while secondary research refers to the researcher seeking out literature from a number of sources including journals, books conference proceedings etc with a view to show he/she is well read in the area (Biggam, 2008). Further to the above, research methods in general can be classified as action research, experimental research, case study approach, computing research are some examples. The Lecture notes (2010) mention Kock (1997) describes action research as research where the researchers aim is to directly improve the organization studied while also generating scientific knowledge, while Oates (2006) describes experimental research as a strategy investigating cause and effect relationships and seeking to prove or disprove the relationship between a factor and an observed outcome. It also mentions of Yins (2003) description of the case study approach as an empirical study investigating in real life context, even when boundaries are not clearly evident. Computing research is mentioned as being composed of eight major approaches (Galliers, 1992). Dr. Bandu Ranasinghe

Wednesday, September 4, 2019

Contrasting Adam and Eve and Old Man and Old Woman Essay -- Comparison

Contrasting Adam and Eve and Old Man and Old Woman  Ã‚        Ã‚   Chewing Blackbones’ Indian myth entitled "Old Man and Old Woman" is so similar to the well-known creation story of "Adam and Eve" from the Christian Bible that some readers see them as essentially the same. I do not, and a close examination reveals that the two stories differ in very important ways. The Indian myth "Old Man and Old Woman" begins, "Long, long ago, there were only two persons in the world: Old Man and Old Woman" (538). In the beginning of Christian creation story, the two characters, Adam and Eve, are also the only two people in the world. The characteristic that I found that shows a difference between the openings of the stories is the presence of God in "Adam and Eve." I noticed that in Chewing Blackbones’ Indian version there is no third party. The Indian myth does not explain how Old Man and Old Woman were created; it just states there were two people in the world, Old Man and Old Woman. The actual creation processes in both stories seem similar, yet they are actually very different from each ...

Tuesday, September 3, 2019

Compare and Contrast British Tourism Policy vs. Maltese Tourism Policy

Introduction The report presents an overview of the national and international tourism policies that have been drafted and implemented throughout the years. I will compare and contrast the Maltese Tourism Policy (2006 & 2012) with the British Tourism Policy (2011). Goeldner and Ritchie (2009) identify a tourism policy as a set of regulations, rules, guidelines, directives, and development/promotion objectives and strategies that provide a framework within which the collective and individual decisions affecting long-term tourism development and the daily activities within a destination are taken†. The main purpose of any tourism policy is to generate income and create employment. In fact, tourism is one of the crucial generators of income all around the world. In this case, the two countries; Malta and England are largely dependent on this industry so it is of particular importance that they adapt an effective policy. Malta’s Tourism Policy 2012; new set of challenges As the preceding Policy came to an end, a couple of months ago the Maltese government drafted a new tourism policy planned for the years 2012-2016. It has been also launched online for a four week period of consultation from the public. By this, the policy has also acknowledged the importance of including the locals. This was one of the primary difference that the current policy shown improvement from the previous one. In addition, drafting a second policy means that the former policy has successfully generated positive results. The Tourism Policy of 2012, acknowledge that compared with the situation of the previous years, the Maltese tourism today has shifted towards being more diverse; â€Å"less seasonal and less dependent on tour operator business†¦consequently m... ...atively untapped. These different characteristics needs separate objectives and policies. Conclusions Being aware that the tourism industry will continue to grow in the coming years, it is of particular importance that both the Maltese Island and also the United Kingdom continues to investigate this sector whilst trying to adapt effective policies. Investigating the targeted markets, the industry’s pitfalls, the contribution within the country’s economy whilst sustaining the environment should be the primary goals that every destination must to consider within the tourism policy. Works Cited www.ppcd.gov.mt/file.aspx?f=519 http://www.maltatoday.com.mt/en/newsdetails/news/national/Tourism-policy-available-for-public-feedback-20120214 www.culture.gov.uk/.../Government2_Tourism_Policy_2011.pdf https://secure2.gov.mt/tsdu/file.aspx?f=7339

Monday, September 2, 2019

Essay --

Hi my name is Ethyn Scott, can I ask everyone to stand up please – That was fairly easy for most of us right? Thank you, please be seated. There are approximately 1.7 million Americans living with being an Amputee, according to statistics verified by Diabetes Amputation Prevention, Net Wellness Foundation on July 28,2013. Many of these people become amputees due to health issues but most are males under age 45 that had injuries that lead to amputations due to trauma. The War in Iraq has left more soldiers with amputations than any other previous war and coined a new term Dismounted Complex Blast Injury, which involves multiple limb amputations.[1] With such high numbers of young people with multpile amputees, the need for better prosthetics , and technological advances, what was once science fiction is now a reality with the creation of the Exoskeleton. A robotic suit that allows paraplegics the use of their limbs and gives the military personal super human strength. When President Obama ended the 9 year War in Iraq 4,400 United States troops were ordered to return to their homes by January 2012. According to the U.S Defense Department the human cost of more than 5,225, deaths, 50,159, injured, over 1,572 amputees have lost one or both legs, as well as with 486 soldiers having multiple amputations, The Exoskeleton is not just for paraplegics but also the military, and what was once science fiction is now a reality. The Exoskeletons similar to Tony Stark AKA Iron Man! How many of you have seen the Iron Man movies? Well did you know his bulletproof, computer interfaced, flame-throwing, flying, weapon- loaded, body armor suit that allows him to become super human actually exists! Well not entirely, the Exoskeleton is the Iron... ... maneuverability and agility over the XOS 1 version. It is also more resistive to environmental challenges.† The XOS2 astonishing great new features allows the operator to run and walk but it is not only limited to that. â€Å"Approximately 70% of the injuries orthopedic surgeons see while serving in the region are orthopedic-related.† Due to the new ability of the suit allowing soilders to lift a large object and hold for a long period of time with out pain, this should stop the orthopedic pain caused to the body by the heavy loads. The XOS2 like the first verison the XOS(used in hospitals) is tethered to the hydraulics power source by a wire. There is a develop in a XOS2 Suit not requiring a power wire, Researchers plan to develop a fuel carrying backpack in hopes of having a battery that last 8 hours long and will allow mobility and the user in combat environments.

Sunday, September 1, 2019

Code of Ethics ( Automobile Industry )

Subject: Business Ethics Project: ONZAA Automobiles Dated: 20/04/2012 Submitted To: Sir Assad Submitted By: Muhammad Naeem ( 068 ) Muhammad Adeel Kahlid ( 021 ) Adil Farooq ( 039 ) Umar Sadiq ( 041 ) Muhammad Ziad Iftikhar ( 032 ) Department:Management Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 Guiding Principles at ONZAA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What is the â€Å"ONZAA Code of Conduct†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 ONZAA AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 08 OUR ACTIVITIES IN THE COMPANY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 09 1. Compliance with laws and regulations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. Use and Management of Assets and Confidential Matters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. Insider trading†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 4. Activities promoting safety†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Environmental preservation activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 6.Research and Development Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 7. Production and Distribution Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 8. Sales Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 9. Overseas Business Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 10. Profitability Enhancement Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 SOCIETY AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 1. Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2. Philanthropy and Community Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3.Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. Shareholder Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 5. Political and Religious Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 6. Government Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 7. Traffic Safety Education Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 8. Disaster Prevention and Crime Prevention Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 With Our Business Partners†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 1. Social Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 2.Sustainable Relationships†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 3. Global Procurement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 4. Business Continuity Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Integrity in the Workplace†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Fair Treatment and Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 1. Equal Employment Opportunity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 2. Health and Safety †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Accurate Information, Records, and Communications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Treat Everyone with Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 Gifts, Favors and Conflicts of Interest†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Introduction: Since our founding, we have always pursued the development of products that offer superior value and contribute to an affluent lifestyle for our customers. The Suzuki name and our current lineup of products, consisting mostly of motorcycles, automobiles, outboards, electric vehicles, etc. , is respected by many not only domestically, but as a global brand in countries throughout the world.We believe that in order to maintain our business activities and continue to hold the trust and respect, it is important to provide the customer with satisfaction through our valued products, be fairing obeying the rules, and show transparency in free activities as a global corporate citizen. Corporate Social Responsibility (CSR) has become increasingly prominent and as described pre-previously, we fully acknowledge its meaning and importance. Corporate Social Responsibility to Suzuki is providing our customers with products of value and above all, obeying the laws and rules, and acting fair and in good faith.In a word â€Å"Compliance† in its Literal sense. We must maintain the trust of our customers, business partners, investors, local communities, employees and other stakeholders, and build solid relationships through compliance. Our first â€Å"Environmental Report† has been pub lished since 1999. Last year, with the addition of social aspects, we published our â€Å"Environmental and Social Report. From this year we present ONZAA’s CSR Concepts and Activities, in a more comprehensive and systematic format so that more people can read with greater interest.We hope that this report provides the reader with a good opportunity to understand our CSR activities. Guiding Principles at ONZAA 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. . Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. 6. Pursue growth in harmony with the global community through innovative management. 7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.What is the â€Å"ONZAA Code of Conduct†? Our daily business operations are built on and supported by the corporate philosophy and its Values and methods that have developed through years of diligent effort and passed down from Generation to generation through ONZAA MOTOR CORPORATION and its subsidiaries ( â€Å"ONZAA†). ONZAA & US Through our communication and dialogue with the company, we (people working for ONZAA) strive to build and share fundamental value of â€Å"Mutual Trust and Mutual Responsibility†.ONZAA (ONZAA MOTORCORPORATION and its subsidiaries) endeavo rs to improve its business achievements so that ONZAA can continue to provide employment and air and stable working conditions for each of us. Simultaneously, ONZAA promotes a work environment in which each of us can work in harmonious and dynamic manner. In return, each of us implement the â€Å"ONZAA Code of Conduct â€Å"and endeavor to fulfill our duties with integrity. By fully utilizing our ability and capabilities and cooperating with others working for ONZAA, we continue to improve the business performance of ONZAA.OUR ACTIVITIES IN THE COMPANY Based on a philosophy of â€Å"Customer First†, ONZAA strives to provide attractive products and services that meet the needs of customers worldwide. ONZAA also seeks to achieve the top-level world standard in environmental protection and safety measures. In these regard, ONZAA is unfolding daring plans both domestically and abroad concerning environment and safety, and in relation to research, development, procurement, produ ction, distribution, sales and services.When carrying out our work, each of us should all be aware that our work is linked to all of the business activities of the company. In this regard, ONZAA does not tolerate illegal or criminal acts or acts in violation of the company policy and rules, regardless of whether such acts were motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†. We should comply with the law and should always act with awareness and responsibility.We should rise to the challenge of solving the many issues that arise, as customer needs diversify and as progress is made in Toyota’s globalization, such as mastering of the world’s most advanced technologies, establishing the world’s most suitable procurement and supply networks, meeting environmental and safety standards, and improving customer satisfaction. 1. Compliance with laws and regulations: ONZAA will comply with applicable laws, internal company policies and rules, abide by sound Social norms, and take appropriate action against any illegal or criminal acts or act in violation of The Company’s policies and rules.ONZAA will not make any exceptions to this commitment, regardless of whether an unlawful act is motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†, or carried out under the instructions of one’s superior. We should implement the â€Å"ONZAA Code of Conduct† and make a commitment to comply with applicable laws, as well as internal company policies and rules, and to abide by sound social norms in all aspects of our work. 2. Use and Management of Assets and Confidential Matters: Ensuring asset maintenance and confidentiality managementONZAA possesses a wide variety of tangible and intangible assets that are indispensable and invaluable to its successful business operations. In order for ONZAA to use such assets effectively and at any ti me during the course of its business activities, ONZAA manages such assets with a firm hand in order to prevent such assets from being lost, stolen or used illegally or wrongfully. ONZAA endeavors to manage and protect confidential information (e. g. , its trade secrets) and tousle such information in an appropriate manner.At the same time, ONZAA does not tolerate the illegal use of another party’s assets or intellectual property or the unauthorized use of another party’s confidential information. We must manage and protect ONZAA’s assets, intellectual property, company secrets (such astride secrets etc. ) and personal information, as well as respect the assets, intellectual property and confidential information of others. 3. Insider trading: ONZAA possesses a large amount of valuable internal (confidential) information and does no tallow people working for it to engage in insider trading, such as using confidential information to buy and/or sell stocks.We must understand that insider trading is clearly not permitted. Not only is it illegal in many countries, but it also destroys the mutual trust that ONZAA has built with its investors, affiliated companies and business partners. Therefore, we shall not engage in or permit any insider trading. 4. Activities promoting safety: For an automotive manufacturing company such as ONZAA, the pursuit of safer vehicles is always one of its main challenges and mission.ONZAA endeavors as a group, in cooperation with our suppliers and dealers, to engage in research and development, design, production, quality control and after-sales services in order to deliver its customers ONZAA and/or Lexus vehicles that display sophisticated safety levels under various conditions and that provide a comfortable experience for drivers. ONZAA will also be actively involved with â€Å"People Education† (i. e. , Driver Education) and with improving the â€Å"Traffic Environment. †We should endeavor to think from the standpoint of our customers and pursue ways to make vehicles safer and offer our customers safety and trust. . Environmental preservation activities: ONZAA has a deep understanding of the necessity of environmental conservation on a global scale. Therefore, ONZAA has decided to â€Å"dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities† (Guiding Principles 3). Furthermore, ONZAA has developed a proactive policy and plans to assure continual improvements in environmental performance in the â€Å"ONZAA Earth Charter† and â€Å"ONZAA Environmental Action Plan†.ONZAA regards environmental issues as one of the company’s major challenges and takes environmental impact into consideration at all life-cycle stages of its vehicles, including development, production, usage and disposal. ONZAA promotes compliance with international environmental standards, implementation of enhanc ed environmental assessments, and realizing the principle of â€Å"building people and environmentally friendly vehicles† in cooperation with its suppliers, dealers, etc. We must endeavor to attain the highest level of environmental stewardship in each country and area. . Research and Development Activities: Developing vehicles from the standpoint of our customers In order to provide innovative, safe and outstanding high-quality products and services that meet the needs of customers through â€Å"research and innovation†, ONZAA has established research and development centers around the world. These centers are well-staffed with leading innovators and actively cooperate with other ONZAA group companies, as well as universities and research institutes, in order to strongly promote research and evelopment of advanced technologies in various fields. ONZAA does not tolerate research and development that violates any applicable laws or breaches of its agreements with its re search and development partners. ONZAA also does not tolerate the illegal or unauthorized use of another party’s intellectual property. Our goal is to develop vehicles from the customers’ perspective and to promote research and development. We respect the views of our research and development partners and seek to cultivate and maintain mutual trust.In addition, we use our best efforts to build a relationship of mutual trust by satisfying our obligations to our partners. We shall be mindful of respecting the intellectual property rights of others when conducting research and development and when realizing production. 7. Production and Distribution Activities: ONZAA endeavors to produce high-quality ONZAA and Lexus vehicles and parts and deliver them in an efficient manner in order to meet customers’ expectations.In order to realize such production and supply goals, ONZAA endeavors to build the â€Å"world’s optimum production network† and a â€Å"g lobal distribution network†. In addition, in order to enhance the global competitiveness of ONZAA and Lexus vehicles, ONZAA developed the Toyota Production System, which continues to evolve according to the characteristics of particular regions of the world and aims to achieve worker and environmentally friendly plants. We endeavor to maintain the safety and quality of products and to comply with laws related to production and distribution. 8.Sales Activities: Winning the trust of customers and dealers Based on the following three ideas, ONZAA strives to build a sales and service structure that meets various customer needs in a timely manner. In order to achieve such structure, ONZAA endeavors to build relationships with dealers based on mutual trust, and to bring mutual growth and support for fair competition and transactions. (a) Philosophy of â€Å"Customer First† Based on a â€Å"Customer First† philosophy, ONZAA strives to create a sale and service structure that promptly responds to the various needs of customer’s world wide.To achieve this, ONZAA develops products that meet customer expectations and implements a marketing strategy and sales style that matches the product profiles and various customer needs. (b) Mutual growth based on mutual trust ONZAA develops and provides attractive product lineups, various styles of dealer showrooms and sales styles, and a meticulous customer and revenue management system. ONZAA does this to contribute to the improvement of sales efficiency and profitability of its dedicated dealers, to build mutual trust and to bring mutual growth. c) Importance of fair market competition ONZAA respects free trade and market competition, implements ambitious sales strategies in order to obtain customer satisfaction and support in various areas of the world, and endeavors to engage in fair competition and transactions. We conduct our sales activities with the above ideas in mind. 9. Overseas Business Activi ties: To become a global company trusted worldwide ONZAA engages in business worldwide and many of its activities are conducted outside Japan, including not only manufacturing activities, but also research and development.ONZAA recognizes the ever-changing environment surrounding its business operations, global diversity, the specificity of each local area in terms of its own rules and customs, etc. , and the rapid changes in world political and economic climate. ONZAA respects international rules and laws, as well as the culture, customs and history of local societies. Thus, ONZAA promotes its business activities from â€Å"both a global and local† standpoint so as to contribute to the development of local economies and society.We contribute to expansion of ONZAA’s business overseas by respecting the culture, customs and history of each country, as well as national, regional and international laws and rules. 10. Profitability Enhancement Activities: Building a stronge r profit foundation In order to respond to the expectations of investors and society, ONZAA endeavors to perform various measures to improve business management efficiency, achieve sustainable increases in profit and strengthen the foundation of its management and profit. When determining investments or financing for various domestic and overseas projects.SOCIETY & US Through its business, ONZAA creates close relationships with society and its stakeholders (customers, shareholders, local communities, etc. ). Based on the basic understanding that â€Å"as a member of society, the company engages in business that contributes to society†, ONZAA operates its business in an open and fair manner. Through active public relations activities, investor relations and philanthropy, ONZAA aims to be a â€Å"good corporate citizen† that is trusted by the international community. ONZAA’s business is expanding rapidly worldwide.ONZAA feels that the support and trust of stakehol ders in ONZAA has helped the company realize such expansion, and ONZAA should not forget gratitude towards its stakeholders. Thus, ONZAA will respond strictly with respect to illegal or criminal acts and acts that are not socially acceptable, regardless of whether job-related or whether in private situation. ONZAA also strongly desires that the people working for ONZAA, a company engaged in automotive business, are aware of traffic safety and lead safe and pleasant lives. We support ONZAA’s aim â€Å"to become ‘a good corporate citizen’ that is trusted by the international community†.We strive to communicate openly and fairly with stakeholders, to gain more â€Å"ONZAA fans†, as well as to engage in activities that contribute to society’s sustainable development. We must also act, at all times, including when carrying out our works, in a manner that does not provoke unnecessary misunderstanding or misapprehensions, and to act with humility, h onesty, and integrity. Regardless of whether at work or in a private situtation, we should pay careful attention to traffic safety, obtain basic legal knowledge, and be aware of common social protocol.We need to do this so that we can be sensitive to illegal or criminal acts or acts that are against society’s common morals, and take swift and forceful actions against such acts. 1. Corporate Communication Activities: Communicating facts in an accurate and timely fashion Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency.ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business. We endeavor to build positive relationships with stakeholders through open and fair comm unication. 2. Philanthropy and Community Relations: Becoming a corporate citizen trusted by international society -Towards attaining an enriched society and sustainable development, ONZAA, in cooperation with society, strives to effectively use its resources and to engage in activities contributing to society.Such activities are aimed at alleviating societal problems or issues and include initiatives with respect to the â€Å"nurturing of personnel†, the â€Å"environment†, and â€Å"traffic safety†. As a global company, ONZAA contributes to creating a sustainable society from the broad perspective of the future of the earth and humanity. As a good corporate citizen, ONZAA also focuses on local communities and focuses on social issues that each local community faces and endeavors to resolve such social issues. As members of the local community, we will take an interest in and gain awareness of local social issues.Based on such awareness, we will actively take pa rt in philanthropic initiatives such as volunteer activities. 3. Corporate Communication Activities: Communicating facts in an accurate and timely fashion – Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency. ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business.We endeavor to build positive relationships with stakeholders through open and fair communication. 4. Shareholder Relations: Respect for shareholders’ benefit In order to respond to the expectations of shareholders and investors worldwide, ONZAA strives to operate its business globally and to enhance corporate value, while achieving stable and long-term growth. ONZAA considers relationships with investors to be important, and through timely and fair investor relationship activities, endeavors to promote understanding of its corporate management and business activities.As for corporate governance, ONZAA strives to enhance the transparency of its management and actively incorporates management -checks conducted by independent parties. We endeavor to contribute, through our work, to ONZAA’s efforts to meet the expectations of its shareholders and investors worldwide. 5. Political and Religious Activities: Moderate participation In the absence of any circumstances of concern (e. g. , such as the possibility that the activity will hinder the conduct of business), ONZAA respects participation in politics by people working for ONZAA and does not, in any way, interfere with individuals’ religious activities.However, these are private activities and, in principle, they cannot be conducted on company premises or in company time. We respect the rights of other people wo rking for ONZAA to participate in political and religious activities in a moderate manner. 6. Government Relations: Maintaining proper and transparent relations ONZAA strives to build transparent and fair relationships with political parties or administrative bodies (government agencies and public officials) and takes appropriate actions to comply with applicable laws and regulations.We maintain healthy and transparent relationships with political and administrative bodies and public officials. 7. Traffic Safety Education Activities: Improve traffic safety awareness of society as a whole In order to help create a safe and comfortable society, in addition to pursuit of safer vehicles, ONZAA actively promotes traffic safety education activities designed for today’s realities. ONZAA strives to enhance traffic safety awareness not only among people working for ONZAA, but within society as a whole.Recognizing the responsibilities of a company engaged in the automobile industry, we abide by traffic rules, and endeavor to be role models by safe driving and actively promoting traffic safety. 8. Disaster Prevention and Crime Prevention Activities: Creation of a safe society ONZAA, in cooperation with the local community, engages in disaster prevention activities and contributes to the recovery of local communities in the event of an actual disaster. ONZAA actively engages in crime prevention activities and the promotion of a safe society.Each one of us will maintain high moral standards and actively participate in the creation of a safe society. With Our Business Partners 1. Social Responsibility: We feel that the highest priority must be placed on our mission statement â€Å"Develop products of superior value by focusing on the customer† when contributing to society. And in creating products of value, it is our belief that the procurement section’s role is to work in mutual cooperation with our business partners so that both parties may prosper.We select our business partners through an impartial procedure based on quality, cost, deadline delivery, and technical development capabilities. And we have an open door policy, which offers the chance of teaming up with ONZAA regardless of size or track record. 2. Sustainable Relationships: In creating trusting relationships with our business partners we hope to build sustainable relationships. And because we feel that mutual communication is an important part of this, we promote the sharing of ideas not only with the top management but also among middle management and project heads, etc. . Global Procurement: We are working to develop stronger global procurement activities by working with global manufacturing bases. Procurement activities in the past were mainly focused on individual bases, but we have shifted to a more global approach to obtain the most suitable parts at competitive prices. This benefits not only ONZAA, but also our business partners who benefit with volume order stability, and also give way to the accumulation of technology. By sharing these merits we can build more confident relationships. 4. Business Continuity Plan:In addition to earthquake-proof reinforcing of individual office buildings, we have started compilation of a business continuity plan (BCP). We also recognize our responsibility to local communities, our business partners and customers for being prepared for large-scale disasters, including earthquakes, and recommend quakeproofing measures to our partners located in areas that are likely to experience heavy damage. We are also prepared to aid our business partners in their recovery if they should fall victim to such disaster. Integrity in the Workplace Fair Treatment and Respect:We hire, promote, train, and pay based on merit, experience, or other work-related criteria. We value the wide range of backgrounds of our employees. Our diversity is a strength in the increasingly diverse marketplace. And we strive to create work envi ronments that accept and tolerate differences while promoting productivity and teamwork. Each of us is responsible for creating and maintaining a productive work environment where the dignity of all employees is respected. 1. Equal Employment Opportunity: ONZAA is committed to equal employment opportunity.ONZAA extends employment opportunities to all qualified applicants and employees and strives to maintain workplace environments free of discrimination, hostility and physical or verbal harassment with respect to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression, or being a disabled veteran, a veteran of the Vietnam Era, or other covered veterans. ONZAA employees are entitled to a work environment free from conduct that even appears disrespectful.Certain jokes, cartoons, pictures, language, gestures, and touching may offend people and may result in a hostile work environment, which ONZAA does not tolerate. 2. Health and Safe ty: ONZAA’s overriding priority is to protect the health and safety of each employee. We all have a stake in a healthy, injury-free work environment that protects the health and safety of each employee. We should not compromise any person’s well-being in anything we do. This means following procedures for reducing accident risks, and it means using equipment safely.It means following safe workplace practices ? no exceptions, no shortcuts. It means promptly voicing safety concerns to supervisors, so we can correct situations that may endanger employees. Don’t assume that a safety hazard has been reported – take responsibility for reporting it yourself. ONZAA encourages employees to continue safe practices outside of the office, such as following safe driving practices: wearing your seatbelt; avoiding distractions (cell phones and texting); not driving while impaired; and obeying traffic laws and speed limits.Accurate Information, Records, and Communication s Intentionally creating or inserting false or misleading information in any ONZAA financial or other business record is strictly prohibited. Inaccurate information leads to bad decisions by ONZAA. And our customers, suppliers, investors, business partners, communities, and government officials rely on us for accurate information. All business records are to be maintained accurately. Whenever an inaccuracy finds its way into a record, it should be corrected and, where appropriate, the reasons for the correction should be noted.This is also important in engineering records. An inaccurate record is an â€Å"open loop. † We need to â€Å"close the loop† by clarifying and supplementing the â€Å"open loop† record with the accurate data or judgment. We must also ensure that ONZAA’s business records are available to meet the company’s business needs, including legal and tax requirements. That’s why we must comply with ONZAA’s Information Li fecycle Management (ILM) policies in creating, managing, and disposing of all ONZAA records. Be alert to and observe Litigation Holds. These are instructions from the LegalStaff requiring that certain records be retained beyond normal retention periods for legal or compliance reasons. Failure to comply with Litigation Holds can result in serious harm to ONZAA and its employees. It is unlawful to destroy, conceal, alter, or falsify any ONZAA business or other record, document, or object for the purpose of obstructing or influencing any lawsuit or other legal or governmental proceeding or investigation. The ONZAA Information Security Policy and Practices provide guidance on the classification and protection of ONZAA information.The ONZAA ILM policies provide guidance on creating, maintaining, and disposing of all ONZAA records containing ONZAA information, and for the Acceptable Use Practices that govern use of ONZAA information resources. These policies also apply to those third part ies, including contract workers, who have access to ONZAA information. Each of us must learn and comply with ONZAA Information Security and Information Lifecycle Management policies and Acceptable Use Practices applicable to our jobs.This includes everything from securing workstations, to keeping passwords secret, and much more. Treat Everyone With Respect Remember that customers, colleagues, supervisors, suppliers and competitors may have access to whatever you post. These individuals reflect a diverse set of customs, values and viewpoints. Offensive, demeaning, abusive or inappropriate remarks are as out-of-place online as they are offline. You are expected to abide by the same standards of behavior both in the workplace and in your social media communications.Be Aware That Your Online Communications Travel Fast, Remain Forever and Are Usually NOT â€Å"Private† There are no secrets on the Internet. Information you may think you have protected as â€Å"private† on so me social media sites may be accessed by others. Make sure you will have no regrets about what you said or did online if a reporter, a relative or your manager were to view it. If you are still unclear what actions are considered to be a violation of ONZAA policy, please refer to the Social Media Policy?Whether you are using email, voice mail, or social media channels, never make any illegal, unethical, unauthorized, or disruptive use of ONZAA information systems or equipment. This includes, for example, accessing, transmitting, or storing inappropriate material (e. g. , pornography, depicted nudity, lewd or violent materials, chain letters, sexually oriented jokes or cartoons, or other offensive/demeaning material related to age, race, color, sex, religion, national origin, disability, or sexual orientation).Violations will subject you to disciplinary action up to and including discharge. If you get an inappropriate message, or are confronted with instances of unethical business pr actices or behavior, report it to your leader, or contact the Aware line. Gifts, Favors and Conflicts of Interest †¢ Do not use your position at the Company to privately enrich yourself or others (such as family or friends). In fact, you should avoid situations that could even look to outsiders as if you are doing something improper. Never ask for a gift or favor from an individual or organization that does business with the Company, or is actively seeking to do business with the Company. †¢ Accept a gift or favor that is freely offered by suppliers, dealers, and others only if it is of nominal value, involves a normal sales promotion, advertising, or publicity, and there is a legitimate business purpose. In the United States, $50 is considered to be nominal value. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. Never accepts any of the following types of gifts or favors from an individual or organization that does business with the Company, or is actively seeking to do business with the Company: – Cash, gift certificates, or a gift of packaged alcohol (including beer or wine) – Tickets to any event, unless the supplier is in attendance and the situation meets all other entertainment limitations – A loan, unless it is from a regular financial institution on normal terms – Discounts on goods or services, unless the supplier makes them generally available to all employees in the Company – Gifts or other donations for parties or social events attended principally by Company personnel (for example, retirement or holiday parties) †¢ Return inappropriate gifts with a polite note explaining the Company’s policy. If it is not possible or practical for you to return the gift, consult your local Human r resources representative to determine what to do with the gift. †¢ Ask if you are not sure if something is approp riate.You may ask your manager, your local Human resources representative, the office of the General Counsel, or your local legal office. Know and follow Company policies regarding accepting refreshments, entertainment, and other social events associated with your work at the Company: – You may accept refreshments provided by a supplier while attending a business meeting. – You may accept only one meal per quarter per supplier. – You may accept only one meal per week, in total, from all suppliers. – You may accept up to two entertainment events (such as a golf outing, or a sporting, theatrical, or cultural event) per calendar year, per supplier, provided that the supplier is in attendance and the event does not require extensive travel or an overnight stay. Do not attend an event that involves adult entertainment when you are on Company business. †¢ Do not travel on a supplier’s aircraft or vehicle for transportation unless it is an authorized Company business trip (such as a trip to a supplier’s plant for a Quality review, or a local social event that complies with the Company’s entertainment policies). Additionally, any travel on a supplier’s aircraft must meet the requirements of directive. †¢ Although you may accept invitations from multiple suppliers, remember that frequent acceptance of gifts or invitations (even if within policy limitations) may create an appearance of impropriety. †¢ You may accept a gift while at a supplier-paid event, as long as the gift is of nominal value.Remember, prizes given out at such events are considered gifts. Therefore, you may not accept a prize of greater than nominal value, even if you win a contest to qualify for the prize. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. †¢ Use good judgment when you are offered gifts or invitations. If there is any doubt whether the conduct is appropriate, you should consult your Human resources represented d o not act on behalf of the Company with an organization in which you or a family member has a financial interest, or which employs a family member or close friend. Do not give preferential treatment, and avoid a situation that would raise the suspicion of preferential treatment. Consult with your management, Human resources representative, or the office of the General Counsel or your local legal office about any questionable situation. †¢ Do not use any nonpublic information gained through the Company for your personal advantage, or to enable others to profit from it. For example: – do not profit from a business transaction in which the circumstances indicate that the opportunity belongs to the Company. – do not disclose any Company information outside the Company, including financial, product, or bid information, prior to its authorized release. If you are a salaried e mployee, obtain prior written approval from the Company for the following circumstances: – Before working or performing services for an organization with which the Company does business – Before becoming a director, officer, or consultant of any other business – For employees who are ll 5 (or its equivalent) or above, before becoming a director, officer, or consultant of a nonprofit or charitable organization (such as the United Way or a disaster relief organization) at the national level, or before accepting a local position (in a similar organization) that has high, community-wide visibility †¢ Consult with your local Human r sources’ representative before you act, if you are in doubt about how this policy affects you. I’ve or pay your own way. Conclusion We strive to act with personal and institutional integrity in the workplace, the marketplace, and the communities where we live.We must all understand and apply our values and policies to e nsure that we compete – and win – with integrity. Winning with Integrity poses a challenge to each of us. It requires strength of character to act when the easier course would be to ignore the problem. We can all fulfill our responsibilities by: * Following Winning with Integrity, ONZAA’s Code of Conduct; * Raising potential instances of misconduct to leadership; * Giving feedback on problem areas and suggesting improvements to leadership; * Listening to the concerns of customers, co-workers, dealers, and suppliers – and Making sure this information gets proper attention; and * Conducting ourselves with the highest ethical standards.Employees who violate these requirements are subject to disciplinary action that, in the judgment of management, is appropriate to the nature of the violation, which may include termination of employment. Employees may also be subject to civil and criminal penalties if the law has been violated. References 1. http://www. toyot a-global. com/company/vision_philosophy/pdf/code_of_conduct. pdf 2. http://www. mitsubishicorp. com/jp/en/about/philosophy/pdf/conduct100624e. pdf 3. http://corporate. ford. com/doc/corporate_conduct_standards. pdf 4. http://www. globalsuzuki. com/corp_info/environmental/pdf/2005_env_soc_report_e. pdf 5. http://www. gm. com/content/dam/gmcom/COMPANY/Investors/Corporate_Governance/PDFs/Winning_With_Integrity. pdf