Jeep JK Essay Example for Free

Jeep JK Essay 2013 Overland Expo Photo Highlights May 19th, 2013 Since I first heard about it a few years back, I have been wanting to attend the Overland Expo and see what it was all about. Certainly, as anyone who knows me knows, I love gadgets and innovative equipment that can help out on the trail and figured, if anyone would have it, they would. Odyssey Extreme Series Battery PC1220 for 2012-Up Jeep JK Wranglers December 18th, 2012 In 2012, Chrysler decided to switch out the standard Group 34 battery they had been using since 2007 and replaced it with a Group 91. For the most part, this would be no big deal as they are pretty much the same thing but, there is one key difference that makes it difficult to use a Group 34 and, that is the terminals are on opposite sides. Because the power and ground leads are cut to such an exact length, you cant simply cross them over and call it a day. Of course, to complicate things even more, a Group 91 battery isn’t really a common size and certainly not one you can find easily in a deep cycle format or, at least not until now. RECOVERY GEAR: A Must Have Before Hitting the Trails November 27th, 2012 If theres one question I get asked all the time from new Jeepers its, â€Å"what’s the first mod I should do to my Jeep?† And, my answer to them is always the same, â€Å"recovery gear†. Fact of the matter is, whether you’re new to the world of off-roading with a right off the show room floor stock Jeep, or a long time veteran with a highly modified built up trail rig, everyone gets into a jam sooner or later. Dynatrac Now Accepting Pre-Orders for the ProRock 80 November 15th, 2012 One of the major problems facing JKU owners is vehicle weight. These rigs get heavy fast. More and more owners are going to full floating axles to better support the weight of their rigs. At the same time, tire sizes are getting larger and, combined with a heavy vehicle weight, the rigs are moving beyon  the durability of a HP 60 gear set. This is why the PR80 might be the right option for your JK. 2012 SEMA Spotlight Team FOUR WHEELER EVO Built eBay 1 November 08th, 2012 One of the biggest highlights of the 2012 SEMA Show was to see the unveiling of eBay 1, the BUILT from eBay Team FOUR WHEELER Magazine, EVO built 1971 Jeepster! 2012 SEMA Show Spotlight ARB Stubby Front Bumper, INTENSITY Lights Roller Drawer Storage Boxes November 07th, 2012 We got a chance to catch up with Seth Green over at ARB and he gave a run down on some of the new products they were releasing at the 2012 SEMA Show in Las Vegas, Nevada. 2012 SEMA Show Spotlight Nitto Tire KoH K-Spec Trail Grappler M/T November 07th, 2012 After making its debut at the 2012 King of the Hammers Ultra 4 Race in Johnson Valley, CA, and after about a year of extensive testing by Off Road Evolution, Nitto Tire has decided to release the highly desired K-Spec Trail Grappler M/T in a DOT approved rubber compound. 2012 SEMA Show Spotlight WARN Zeon Winches November 06th, 2012 For the 2012 SEMA Show, WARN released a brand new line of premium winches called the ZEON. Redesigned from the ground up, this new line of winches are come with a host of new features to go with their futuristic new look. EnerSys ® Launches ODYSSEY ® Performance Seriesâ„ ¢ Batteries November 06th, 2012 Designed with the same rugged construction as ODYSSEY ® Extreme Seriesâ„ ¢ batteries, the new ODYSSEY ® Performance Seriesâ„ ¢ batteries offer equivalent deep cycling capabilities, long service life and high reliability. PSC 2012-Up Jeep JK Wrangler 3.6L High Volume Steering Pump November 06th, 2012 This is one press release from PSC that Ive been waiting on for quite some time now. If you have a 2012 or newer and running 37s or bigger tires, you can now run one of their ram assist and run a pump to power it too. PRESS RELEASE: ARB Jeep JK Wrangler Stubby Bar October 23rd, 2012 The Jeep Wrangler JK stubby bar has been developed for the off-roader who is after a winch platform all while maintaining maximum clearance for larger diameter tires. Generally vehicles that run larger than 35 inch tires may rub the tire on the wings of a traditional style ARB Deluxe bar. The JK Stubby Bar eliminates this issue on the Jeep JK since the bar is only as wide as the vehicles grille panel. EVO MFG LCG Bolt-On Coilover Kits NOW AVAILABLE!! June 14th, 2012 With a foundation in the first and most proven coilover systems for the Jeep JK, EVO MFG brings you its new LCG Bolt-On Coilover System. The EVO LCG Bolt-On Coilover kit comes complete with all necessary parts to easily convert the JK from the limited coil and shock system to a far superior performing coilover system. With 12† of usable wheel travel, custom built brackets for the lowest center of gravity and EVO’s legendary SPEC valving and spring rates, the EVO LCG Bolt-On Coilover system proves to set the bar, for ease of install, price and performance. Truck-Lite Old Style vs. New LED Headlight Side-by-Side Test Review April 13th, 2012 I know a lot of you have been waiting for this and, Im happy to say that last night, we finally got a chance to do a side by side comparison test of the all NEW Truck-lite Complex Reflector Optics Design LED Headlights versus the original LED Headlights that theyve had out for a while now. And, after doing the test, this is what I can tell you. J.E. Reel Offers Must-Have Driveshaft Solutions for Lifted 2012 Jeep Wranglers February 23rd, 2012 Pomona, CA – The new 3.6L Pentastar engine in the 2012 Jeep Wrangler JK is one of the most welcome changes to the popular JK since their introduction in 2007. However, the position of the new engine in the chassis creates some unique challenges when driveline angles are changed even slightly from stock, as with a lift kit. Only J.E. Reel offers durable must-have driveshaft solutions for lifted 2012 JKs. TeraFlex JK Tera44 Front Replacement Axle Housing October 28th, 2011 TeraFlex Inc., manufacturer of TeraFlex suspensions, body protection equipment, low range gearing and HD axles, introduces the newest heavy duty component for the JK Wrangler. NEW! Full-Traction Suspension Jeep JK Wrangler 3.0†³ Ultra Plus 0% Maintenance SRS System August 31st, 2011 Full-Traction Suspension introduces the newest in a series of superior engineered suspension systems for the new 2007-2012 Jeep JK Wrangler 2-Door/4-Door. The New SRS Ultra Plus Silent Ride System. Protection Redefined Rough Country JK Front Bumper w/Recessed Winch Plate July 06th, 2011 Rough Country Suspension  ® Products is proud to announce The JK Front Bumper with recessed winch plate and integrated fog light mounts. Bestop New HighRock4Ãâ€"4â„ ¢ Narrow Front Bumper June 28th, 2011 Extreme, off-roading customers asked for a quality made bumper with more tire clearance and Bestop answered with new HighRock4Ãâ€"4 Narrow Front Bumper. This custom-built bumper features tapered ends to master extreme tire clearance and tackles any obstacle that a rock can through at it. Made from the same quality craftsmanship Bestop is known for, the new Narrow bumper features 3/16† laser cut stamped steel MIG-welded construction with E-coat plus wrinkle finish and powder-coat for superior protection and outstanding durability. Full-Traction Suspension CRC Link April 18th, 2011 Full-Traction Suspension announces the release of its newest suspension innovation for the JEEP JK Wrangler The new CRC Linkâ„ ¢- (Constant Roll Center). It’s Full-Tractions off road adaptation for the JEEP JK of the thoroughly proven Watts Link Design. (Google it, it’s everywhere) NEW Mile Marker Recovery Gear March 06th, 2011 New for 2011, Mile Marker launches a new line of RECOVERY GEAR to prepare you for the inevitable when you venture off the beaten path. These integral kits feature premium components, and are housed in durable bags that were engineered to meet the demands of the extreme conditions that they will face. When it’s your vehicle and your safety in jeopardy, choose the gear that was designed to get you back on course the first time, yet durable enough to do the job for a lifetime. NEW Full-Traction Suspension Jeep JK Wrangler Heavy Duty Track Bar Bracket Cross Brace March 05th, 2011 NEW from Full-Traction Suspension is our Jeep Wrangler 2007 – 2011 JK Heavy Duty Track Bar Bracket Cross Brace Solution. This Heavy Duty Bolt-On Track Bar bracket and cross brace kit adds a massive 3/16th CNC Laser Cut plate steel around the thin factory frame side track bar bracket. The cross brace adds a .120 wall DOM support for additional strength. NEW Full-Traction Suspension Jeep JK Wrangler Radius Arm Rescue Geometry Correction Kit March 03rd, 2011 Full-Traction Suspension is happy to announce the introduction of their all NEW 2007–2011 Jeep JK Wrangler Radius Arm Rescue Geometry Correction Kit. This kit is designed to take an existing front radius arm suspension system and converts it to being a high quality 4-link system. NEW: Full-Traction Suspension 3†³ Economy Plus Jeep JK Wrangler Suspension System January 24th, 2011 Our Economy 3 Lift is the simple and inexpensive way to clear larger tires up to 3512.50, increase ground clearance, and improve suspension articulation without major drivetrain modification. PUREJEEP All NEW Jeep JK Wrangler Skidplates January 09th, 2011 JK 2/4-DOOR ENGINE SKIDPLATE The ultimate in JK engine protection is here! Our all new JK engine skid plate protects the engine and transmission from rocks and trail damage. Laser cut from 3/16†³ plate steel and precision formed to mount in minutes with the included oil pan support brace. The skid and mount are finished in semi-gloss black powdercoat and ships complete with instructions and all necessary hardware. Will work in conjunction with our Transfer Case and Gas Tank skidplates for the ultimate in protection. Rock Krawler DIY Reverse Triangulated 4 Link Assembly for Wrangler JK 2 Door Models January 04th, 2011 Rock Krawler Suspension is proud to release the DIY Reverse Triangulated 4 Link Assembly for Wrangler JK 2 Door Models. NEW TeraFlex JK Wrangler LCG PreRunner Suspension December 29th, 2010 The TeraFlex JK LCG PreRunner Suspension system combines all top-of-the-line components into a purpose-built speed system. The PreRunner system is designed to minimize unnecessary rotational mass, and maximize complete wheel travel. EVO JK Draglink Flip Kit December 05th, 2010 For those of you running a 4 lift or greater and are looking to improve the handling of your Jeep JK Wrangler, EVO Manufacturing has just released an outstading steering correction kit that youll definitely want to get. Below is the press release that I just got from them: PUREJEEP JK Evaporative Canister Relocation Skid Electronic Sway Bar Disconnect Skid November 23rd, 2010 The PUREJEEP Evaporative Canister Relocation Skid is designed to move the plastic fuel evap system canister over the rear axle and out of harms way The newest addition to the PJ skidplate line! This precision formed, 3/16 skidplate, protects the complete electronic engaging factory swaybar unit on the Jeep JK. Full-Traction JK Long Arm Suspension Systems Available in 3.0†³, 4.0†³ 6.0†³ October 12th, 2010 Our competition hates this system, but your Jeep JK Wrangler will love it. Our new 3- 4- 6 long arm systems are sold as a complete replacement suspension. Able to handle tires up to 37 tall, it utilizes a 4-link front axle mounting configuration for a true and correct caster curve, and improved anti-dive geometry throughout the entire range of linear wheel travel just like the factory does it. Other systems using radius arms, medium length arms called long arms and the rest, cant match its performance. NEW Full-Traction Jeep JK Wrangler Replacement Cross Member September 24th, 2010 Full-Traction Suspension introduces a new Heavy Duty replacement Transmission Mount Cross Member for the 2007-2010 Jeep JK Wrangler/Rubicon. This new bolt-in unit is designed for serious rock crawling abuse. Falken Wild Peak AT They Get You Going! By Discount Tire September 17th, 2010 Many of you have been asking about Falken’s new AT. How good are they? How strong are their sidewalls? How do they rate in sand, dirt, gravel, rocks, mud, and on the highway? After abusing this tire for over 1000 off-road miles at the Jk-Experience last week, here’s what I can show and tell from my first hand experience. Full-Traction Suspension 3.0†³ Premium Plus SRSâ„ ¢ Jeep JK Wrangler Zero Maintenance Lift System August 31st, 2010 After 1 year of testing in all kinds of on and off road conditions, Full-Traction Suspension introduces the newest in a series of superior engineered suspension systems for the 2007-2010 Jeep JK Wrangler. The Zero Maintenance Silent Ride System (SRS). NEW Bestop PowerBoard for the JK Unlimited August 26th, 2010 Bestop announces the release of the brand new PowerBoard for the 2007-2010 JK Unlimited (Part Number 75122-15). This electrically powered running board extends down automatically when a door opens and retracts up when the door closes. This works for both front and rear doors. Get a boost without all the bother of a low hanging step! NEW Rough Country 1-1/4†³ Jeep JK Body Lift with Shifter Adapter for Manual Transmissions August 13th, 2010 Rough Country Suspension Systems announces release of the new 1  ¼Ã¢â‚¬  Jeep JK Body Lift Kit for manual transmission models. This Body Lift provides a full 1.25 of additional tire clearance, as opposed to the standard 1 provided by most other manufacturers. The 1.25 fiberglass reinforced nylon spacers nest with the factory body mounts keeping the body properly aligned with the frame. This design not only provides lift but also retains the noise and vibration canceling characteristics of the factory mounts while offering a tough enough build to withstand the elements and hazards on the trail. NEW Rough Country 3.5†³ Jeep JK Series II Lift Kit with NEW N2.0 Shock Absorbers August 04th, 2010 Rough Country Suspension Systems announces the addition of a highly versatile suspension lift kit for Jeep JK. The 3.5† Series II Lift Kit is focused around drastically improving off-road performance without compromising highway ride quality. Engineered by Rough Country’s Research and Development department, the 3.5† JK lift kit has been designed to mirror or exceed the quality of OEM equipment where possible while providing extra clearance and reinforced suspension components for off-road applications. Rugged Ridge High Clearance All Terrain Jeep JK Wrangler Flat Fender Flares July 05th, 2010 Did you like the look of the Lower Forty Jeep Concept, where Jeep reduced body roll by raising the fender for greater tire clearance? The new All Terrain Flat Fender Flares from Rugged Ridge allow to run larger tires without lifting the vehicle or cutting the body, so you can add a bigger tire option for that true off-road look. NEW Rock Krawler Pro Suspension Systems June 25th, 2010 Rock Krawler Suspension is proud to release our JK PRO Suspension System Line of Products. Unlike our standard system components that are made of solid alloy steel, the PRO components are made from ultra light weight, ultra strong 7075 Aluminum. These systems are designed for the guy who demands the very best! Who wants a nice, nimble JK, but still wants his/her jk to perform off-road like a hero! TeraFlex Jeep JK Wrangler 3rd Seat Bracket Kit June 09th, 2010 The TeraFlex 3rd Seat Bracket Kit is an innovative seat bracket kit that allows JK Unlimited owners the ability to add a 3rd row seat for additional seating. This innovative seat bracket kit allows the use of a JK 2 door rear bench seat, and retains the ability to keep the fold-and-tumble functionality. The seat can also be mounted in standard front-facing or rear-facing. ARB Jeep JK Wrangler Rubicon 35 Spline Air Locker Now Available!! June 03rd, 2010 To meet the demand of off-roaders looking to strengthen their current axles without going to the expense and weight penalties of a larger axle assembly, ARB has just released the latest model in their Performance Air Locker Series. Designed for the new 2007 and newer Jeep Wrangler JK Rubicon Dana 44 housings, this new performance ARB Air Locker allows users to gain the axle strength they need from larger aftermarket 35 spline shafts and still retain their smaller, lighter Dana 44 assemblies. Full-Traction Suspension 3.0†³ Premium Plus â€Å"No Maintenance† Lift System for Jeep JK Wrangler May 10th, 2010 Full-Traction Suspension introduces the newest in a series of superior engineered suspension systems for the new 2007-2010 Jeep JK Wrangler. Combining all the necessary components together in a 100% bolt-on package, this system will allow use of 35* tires with ease, give superior flexibility, improved ride quality, and most innovative, NO LUBRICATION MAINTENANCE! IPF Jeep Wrangler JK H4 Headlight Conversion May 07th, 2010 At ARB’s request, IPF Performance Lighting developed the a replacement headlamp kit to improve the lighting performance and beam pattern over the original equipment head lights for the Jeep Wrangler JK (2007-2010). Full-Traction Jeep JK Wrangler Heavy Duty Rear Sway Bar May 04th, 2010 Full-Traction now offers a replacement 19mm rear sway bar for use on Jeep JK models that are equipped with a lift kit or used while heavily loaded. The new bar is a bolt-in replacement for the stock bar. Tuffy Security JK Conceal Carry Security Drawer April 22nd, 2010 This high security 16 gauge steel security drawer mounts under the drivers side seat in a Jeep JK. The formfitting design of the Tuffy lockbox has over 324 cubic inches of lockable storage. It’s secured contents are easily accessed by maneuvering the drawer open and closed on the smooth ball bearing slides using the convenient pull lever. Off Road Evolution Jeep JK Wrangler Enforcer 3.5†³ Suspension System April 12th, 2010 When off-roading is more than just a hobby but rather, your job and the smoothest ride possible is a must, the all new Off Road Evolution EVO Enforcer Suspension System is exactly what youll want for your Jeep JK Wrangler. Rough Country JK Bumper Caps April 05th, 2010 Do you want the aggressive look and functionality of a stubby bumper without the extreme cost of a full aftermarket replacement? If so, Rough Country has a new innovative solution that allows you to shorten your existing OEM bumper at a fraction of the cost. This DIY kit includes two UV resistant bumper caps, hardware and easy to follow instructions. NEW! From Bestop Jeep JK Wrangler Locking Under Seat Storage Box March 18th, 2010 The NEW Locking Under Seat Storage Box for the JK. The Storage Box securely locks up valuables , and mounts out of sight conveniently beneath the drivers seat. This is a MUST HAVE product for any JK owner NEW HANSON Euro Spec Bumper March 14th, 2010 The new HANSON Euro Spec Bumper offers sleek, full-width protection for the front of your 2007-2010 JK. It incorporates the HANSON classic drop-center style winch seat and incorporates a wing design that matches the factory flare and provides maximum aero-slick tendencies. Mountain Off Road Enterprises Jeep JK Wrangler Freedom Top Storage Rack January 20th, 2010 Mountain Off Road is now manufacturing our JK Hard Top Freedom Top Storage Rack for the 2007 and newer Jeep JK Wrangler 4door. Keep your Freedom tops looking new and scratch free even while off roading with this foam lined storage box that secures your tops behind the rear seat. Store the tops upright and have the floor of your jeep to keep other items or lay the Freedom Top Rack down and strap your cooler or what ever else down using the series of holes to bungee your items secure. Fits 4 door JK’s only and is powder coated black for a durable finish. New Bestop JK HighRock 4Ãâ€"4 Replacement Mirrors January 05th, 2010 Bestop, adds JK Replacement Mirrors to its line up of HighRock 44 Replacement Mirrors. Made of shatter-proof and UV-resistant heavy duty plastic or cast aluminum (for Part number 51262-00 or 01) and sold in pairs, the mirrors replace worn or missing mirrors with OEM styling and features. The JK part numbers now join CJ, YJ and TJ models for further customization of your Jeep at a better price. ARB Jeep JK Wrangler Snorkel December 23rd, 2009 ARB USA now offers a Safari Snorkel System for the popular Jeep Wrangler JK. This new accessory serves two primary functions that JK owners will appreciate when taking their vehicle off-road. First, and most obvious, the Safari Snorkel relocates the factory air intake position approximately 28 higher to prevent water ingestion when negotiating stream crossings. Even in relatively shallow water, the nose of the vehicle can easily become submerged as the front wheels drop into a stream or water hole and the rear wheels still on high ground. PUREJEEP Bare Bonez Crawler Combo November 16th, 2009 Lets face it, when it comes to hard core front bumpers, there really isnt a whole lot that you really need other than tow points and a winch plate. For good measure, something thatll protect your winch and allow you to mount a couple of auxillary lights would be nice as well but aside from that, anything more is pretty much unnecessary. Olympic 4Ãâ€"4 Products JK Jacklite Brackets November 16th, 2009 Heres a question that I hear all the time , where can I install my Auxiliary Lights and Hi Lift Jack? Well, Olympic 44 Products has the answer for you with their all new Jacklite Brackets. Olympic 4Ãâ€"4 Products Jeep JK Wrangler D-Ring Mounts October 10th, 2009 Fits: 2007 and newer Jeep Wrangler JK’s. A necessity for every four wheeler who wishes to take their Jeep off road as inevitable you will need the assistance of a Snatch’em strap, Hi Lift Jack or a Winch. Die-Tech Off-Road Seat Mounted Fire Extinguisher September 29th, 2009 Fire extinguishers are valuable off-road and most off-road parks and recreation areas require that you have one. However, it’s a good idea to have one even when not required, because a fire can start for many different reasons. Off Road Evolution EVO 1/4 Pounder Jeep JK Wrangler Heavy Duty Front Bumper September 17th, 2009 High clearance, military inspired and made to be ultra high strength, the all new Off Road Evolution 1/4 Pounder Heavy Duty Front Bumper is everything your Jeep JK Wrangler needs and nothing more. TeraFlex JK Wrangler SpeedBumps Bumpstops September 09th, 2009 TeraFlex SpeedBumps are an innovative composite bumpstop system designed for high-speed, high-performance JK Wrangler applications. Olympic 4Ãâ€"4 Products 802 Light Mounting Brackets September 01st, 2009 Installing a pair of off road driving lights is one of the best ways to improve your ability to see more of what’s in front of you while wheeling at night. Unfortunately, where to install these lights can be somewhat of a challenge and that’s why Olympic 4Ãâ€"4 Products has just released their all new 802 Light Mounting Brackets. Off Road Evolution Jeep JK Wrangler SBS Shifter/Plug NOW AVAILABLE!! July 22nd, 2009 Off Road Evolution is proud to announce a new addition to our growing product line The SBS (Should of Bought a Sixty) Shifter/Plug! Mountain Off Road Enterprises Jeep JK Wrangler Front Rear Steel Tube Fenders July 22nd, 2009 Mountain Off Road is now manufacturing and stocking fenders for the 2007 and newer Jeep JK Wrangler. Off Road Evolution JK Custom Valved King Shocks June 03rd, 2009 Off Road Evolution is proud to announce that they are now offering proprietary custom valved coilover shocks made specifically for the Jeep JK Wrangler and manufactured by King. These new shocks are available in 8†³, 10†³, 12†³, and 14†³ travel lengths with 2.0†³ and 2.5†³ diameter King Remote Reservoir Coilovers. Retail price for these coilover shocks will be $585 each. Mile Marker V-10 and V-12 Premium Winches Featuring MiFi Technologyâ„ ¢ May 29th, 2009 Mile Marker unleashes their best performing, most innovative winches to date: the V-10 and V-12 electric winches. Featuring ground-breaking Solid-State controls (NO SOLENOIDS!), Variable Speed Line Control, IP67 Waterproof Sealing, and blazing line speeds, this winch line will prove to be the ultimate recovery tool on the market. A durable, dual-compound black polyurethane coating and stainless steel hardware put the finishing touches on these 10,000 (V-10) and 12,000 (V-12) pound winches that are built to handle anything you can throw at them. If you are looking for the winch with uncompromised construction, awesome looks, and unmatched performance, look no further. Off Road Evolution JK LinXLok Jam Nuts May 11th, 2009 If youve got a lifted Jeep JK Wrangler with a set of adjustable lower control arms, you know how hard it can be to keep the jam nuts to stay on tight and in place. Thanks to its size, finding a wrench large enough to fit around them can be difficult and with things like your control arms mounts in the way, this can be almost impossible to do especially when youre on youre on the ground and on your back and with very little room to work with. Fortunately for us, Off Road Evolution has just released an incredible patent pending solution to this annoying problem and it is the all new EVO LINX Lock. Tuffy Security Jeep JK Security Deck Enclosure May 02nd, 2009 This security deck enclosure creates a large and lockable storage area completely protected on all sides. It works in conjunction with the vehicle rear door and lock. Die-Tech Off-Road Jeep JK Wrangler Doorless Mirror Brackets May 01st, 2009 With summer around the corner, everyone is going to want to take their top and doors off of their Jeep and with that comes the question that all Jeepers have and thats, what do I do about my mirrors. In addition to being extremely helpful, having a good mirror bracket solutions is necessary for Jeep JK Wrangler owners who want to operate their vehicles without doors and still remain legal. Fortunately for us, Die-Tech Off-road has just release an evolutionary set of Jeep JK Wrangler doorless mirror brackets that really are a first of its kind Die-Tech Off-Road Jeep JK Wrangler Evaporator Canister Relocation Kit May 01st, 2009 As many Jeep JK Wrangler owners have found, the EVAP or evaporator canister is yet another vulnerable part under your rig that really could use some protection. Countless people have crushed or torn off this small plastic box while simply doing moderate or even sometimes light off-roading and unfortuantely, it is a critical component of your Jeeps emissions system. Off Road Evolution EVO 44 Magnum Sealed Axle Sleeves March 11th, 2009 Off Road Evolution is proud to announce the 44 Magnum. This product is designed to increase JK axle housing strength by 30% while incorporating dual seals to prevent debris from entering the axle tubes. Combining these two tried and true technologies will not only increase the strength of your axle housing, but will also help to prevent premature falure of the costly to replace inner axle seals. NEW from Mountain Off-Road Enterprises JK Dual Battery Tray JK Dead Pedal February 22nd, 2009 The Mountain Off-Road Enterprises (M.O.R.E.) Dual Battery Tray for ’07 and newer Jeep JK Wrangler. Do you need more power since you have added a winch, lighting and other electrical demanding accessories? Never worry about a dead battery out on the trail with our new Dual Battery tray which will accommodate 2 Optima series 34 and 34/78 or the OEM batteries side by side in the stock location. This easy Bolt-In kit bolts directly into existing holes (No Drilling Required), comes powder coated black and retains OEM air filter box. This kit does not include wiring or batteries. JKS Jeep JK Wrangler Adjustable Rear Spring Mounts February 12th, 2009 Until recently, correcting rear spring mount alignment on vehicles equipped with a CV driveshaft has been a difficult challenge for JK owners. Fortunately, JKS Manufacturing now offers a solution to this problem that is both simple and affordable. Adjustable Spring Mounts install directly in place of the factory lower coil mounts on the rear axle housing. The folded, heavy-gauge steel brackets form extremely strong mounting pads that are easily adjusted to match the angle of the upper spring mounts. As a result, the coil springs are able to function as originally intended and interference with the rear track bar is eliminated. Performance Accessories Jeep JK Wrangler 4†³ Premium Lift System February 10th, 2009 If you’re looking for a economical way to raise your Jeep JK Wrangler so that you can run 35†³ tires, a Performance Accessories 4†³ Premium Lift System is what you’ll want. Designed for 2-door and 4-door JK’s with an automatic transmission, this easy to install body lift kit comes with everything you need to give you the clearance you need and without having to do any alterations to your factory suspension system. NEW From Crocker Off Road Performance!! February 03rd, 2009 For those of you who saw the awesome Crocker Off Road Performance Dual Gauge Pods on their Orange Crush JK at SEAM 2008 and were dying to get your hands on one, I think youll be happy to know that they are NOW AVAILABLE!! These hand laid carbon fiber Dual Gauge Pods are designed to be installed with ease and snap into the existing windsheild pillar using the stock clips no drilling or tape is required. Gauge Pods fit all 2 gauges, are in stock now and ready to ship for only $199.00 plus shipping. TeraFlex Jeep JK Wrangler CRD60R Rear Axle November 12th, 2008 The TeraFlex CRD60R is the original industry leading aftermarket high pinion Dana 60 axle. TeraFlex expands their axle line with a JK specific rear axle to answer the needs of a heavy duty rear axle application. The JK rear CRD60R will retain the use of the factory ABS and ESP sensors to maintain factory computer communication, and drivability. NEW Tuffy Products Now Available!! JK Expedition Partition Security Door Locks October 15th, 2008 Tuffy Security has a long history of developing products that do an excellent job of organizing the gear you carry in your Jeep and do it in a way that provides serious protection of them as well. JKS Manufacturing Releases Variable Length Control Arms for 2007+ Jeep Wrangler October 06th, 2008 Inspired by the challenge, JKS Manufacturing has just released a complete set of variable-length upper and lower control arms for Wrangler JK models. Considered the performance benchmark by Jeep owners around the world, JKS Adjustable Control Arms are well known for utilizing the finest materials and most reliable designs. While other control arms begin to wear out within months of being installed, JKS arms often outlast the vehicle. Off Road Evolution Aluminum Hawse Fairleads September 13th, 2008 For those of you looking for a new hawse fairlead for your synthetic winch line and would like to have one thatll add a little style to your Jeep, youll be glad to know that Off Road Evolution now has what you want. Made out of billet 6061 aluminum, the new Off Road Evolution Hawse Fairleads are CAD drawn, CNC machined, hand polished to a mirror like finish, come with stainless steel hardware, are made here in the U.S.A. and are available for only $109.95. Tuffy Jeep JK Wrangler Multi Point Tie Down Rails Tuffy Modular Gear Anchors September 04th, 2008 The all new Tuffy Jeep JK Wrangler Multi Point Tie Down Rails and Modular Gear Anchors are made out of 11 gauge (1/8†) thick steel and are designed to mount on top of most Tuffy drawers or any solid mounting surface. JKS Manufacturing Eliminates Track Bar Failures on 2007+ Jeep JK Wranglers August 19th, 2008 JKS Manufacturing has just released a highly effective and economical solution to a problem that has plagued many owners of the current Jeep Wrangler. The problem involves the factory track bar mount on the rear axle housing. Vehicle owners and industry specialists have reported an alarming number of rear track bar failures due to insufficient bracing of the factory mount. Most failures occur after the vehicle has been lifted, especially when aftermarket extension brackets are involved. However, some have even experienced failure on stock applications. TeraFlex Jeep JK Wrangler Rubicon 241OR 2WD Low Range Conversion Kit August 12th, 2008 Having completed almost a year of extensive testing and without any glitches or failures to speak of, TeraFlex is finally releasing its long awaited Jeep JK Wrangler Rubicon 241OR 2WD Low Range Conversion Kit. With this kit, you will now have the option to take advantage of your Jeeps 4:1 transfer case low range and allow you to maintain the use of your rear locker but without needing to have your front end engaged as well. Of course, by doing this you will effectively free up any 4WD related steering bind and this will help make negotiating tight sections of trail a lot easier. Off Road Evolution’s Jeep JK Wrangler EVO Trail Table August 04th, 2008 Of all the non-performance enhancing off road accessories I have seen come out for the Jeep JK Wrangler, I’d have to say that the all new Off Road Evolution EVO 1017: EVO Trail Table is by far one of the most useful and coolest. Certainly, I think it’s definitely something that everyone could use. Mastercraft Seats Project-JK.com Member Special!! July 23rd, 2008 For a limited time only, Mastercraft Seats will be offering a FREE Canvas Tool Bag (a $29.95 value) when you purchase a set of Mastercraft Baja RS Seats. This offer is valid from July 24th August 15th and is only available at Off Road Evolution and Northridge4x4. To take advantage of this member special, simply call either one of these vendors, place your order and tell them you want the Project-JK.com Offer! Off Road Evolution Jeep JK Wrangler EVO 1015 Sector Shaft Brace July 15th, 2008 Don’t think this can happen to you? Think again! With the installation of a lift kit, big oversized tires and a dropped pitman arm, more side loading will be placed on the sector shaft of your steering box (which in factory configuration is a single shear mount) and more and more people that I know are starting to damage or break theirs. As a matter of fact, I have broken my sector shaft as well and when yours breaks you’re walking!! What’s Pulling You Down? Keep Your Jeep JK’s Ride Height With a 1-inch Body Lift June 22nd, 2008 Performance Accessories’ 1-inch body lift helps maintain your JK’s proper ground clearance while allowing you to enjoy the factory ride on the trail. On the highway, the body lift doesn’t affect the vehicle’s suspension geometry and maintains a smooth ride. NEW OX JK Dana 30 Locker Now Available!! June 05th, 2008 Tuffy Security Products Jeep JK Wrangler Full Security Center Console June 05th, 2008 This 16 gauge steel full console provides over twice as much secure storage than the factory console. A special bracket is included for mounting a stereo, CB or other electronic equipment inside the lockable console with a hole for the CB Mic. Off Road Evolution EVO Coil Over Jeep JK Wrangler Long Travel Front Coil Over System May 27th, 2008 Now available for the 2007-Up Jeep JK Wrangler, the all new Off Road Evolution EVO Coil Over is the premium long travel front coil over system that serious Jeepers have been waiting for. TeraFlex Jeep JK Wrangler Heavy Duty Adjustable Forged Front Track Bar April 16th, 2008 For those of you looking to upgrade your Jeep JK Wrangler’s stock front track bar with an adjustable one, TeraFlex has just released one that I think you’ll want to give a look. Without a doubt, this new massive heavy duty forged adjustable track bar is designed to be the ultimate in front end strength, will eliminate any front end shimmy or handling issues and is designed to cycle through the full movement of suspension travel without interfering with other components (Please note that it is recommended that this track bar be used on a JK with 4† of lift, as it may cause some interference on a stock to a 3†³ lifted JK) . ARB 2007+ Jeep Wrangler JK Rear Dana 44 35 Spline Air Locker April 07th, 2008 To meet the demad of off-roaders looking to strengthen their current axles without going to the expense and weight penalties of a larger axle assembly, ARB has just released the latest model in their Performance Air Locker Series. Designed for the new 2007 Jeep Wrangler JK rear Dana 44, this new performance ARB Air Locker allows users to gain the axle strenght they need from larger aftermarket 35 spline shafts and still retain their smaller, ligher Dana 44 assemblies. Superior Axle and Gear LLC. Appoints Mac McMillan Director Sales and Marketing March 26th, 2008 Los Angeles, CA Drivetrain component manufacturer Superior Axle and Gear LLC. announced today that Mac McMillan was appointed Director of Sales and Marketing. Off Road Evolution Jeep JK Wrangler EVO LEVER Long Travel Bolt-On Coilover System March 12th, 2008 If youve already got a built up Jeep JK Wrangler and are looking for a way to kick it up a notch, Off Road Evolution has just finished the development of the all new EVO-LEVER Long Travel Bolt-On Coilover System and it will do just that and more. Expedition One Trail Series Jeep JK Wrangler Rear Bumper and Smooth Motion STC System March 10th, 2008 Making its official debut at Off-Road Expo 2007, the new Expedition One Trail Series Jeep JK Wrangler Rear Bumper and Smooth Motion STC System is without a doubt one of the most unique and well designed bumper and spare tire carrier setups on the market today. TeraFlex Jeep JK Wrangler 4† Long Arm Suspension March 07th, 2008 Expedition One Jeep JK Wrangler BASIC and BASIC DX Modular Bumper March 04th, 2008 In an effort to make their well received and very popular Jeep JK Wrangler BASIC and BASIC DX bumper line even better, Expedition One has just announced that they will now offer modular Side Wings that are easy to install and will allow you to retain your factory fog lights! LoD Signature Series Jeep JK Wrangler Bumpers February 11th, 2008 As I had mentioned in a press release I published earlier in the year, LoD has been working hard to develop an affordable solution for all the people out there looking for a stylish new aftermarket front and rear bumper for their Jeep JK Wrangler. And, the solution they came up with is what we now know as the LoD Signature Series JK Bumper line. Full Traction Suspension NEW Jeep JK Wrangler 4†³ 6†³ Lift Systems January 30th, 2008 I just got word that Full Traction Suspension will finally be releasing their long awaited Jeep JK Wrangler 4 Premium Lift System and 4 Ultimate Lift System as well as the seriously badass long arm suspension system we all saw on the Off Road Evolution JK at SEMA 2007. Below are the official press releases for all three products: Hypertech Jeep JK Wrangler MAX Energy Power Programmer January 30th, 2008 If theres one thing Ive been hearing a lot of Jeep JK Wrangler owners wanting, it would have to be a programmer that would allow them to optimize the performance of their 3.8L V6 engine and if at all possible, a way to calibrate their speedometer/odometer to match a set of bigger tires that theyve just installed as well. And, thanks to Hypertech, we now have that and more with the release of their MAX Energy Power Programmer specifically made for the Jeep JK Wrangler. LoD Jeep JK Wrangler Front Bumper Winch Hoop January 24th, 2008 For those of you who have been waiting patiently for LoD to release their new Jeep JK Wrangler Front Bumper Winch Hoop, I am happy to report that it’s finally here and available for purchase. Available for only $59 + $19 for shipping and handling, this bumper winch hoop is very easy to install and only requires minor drilling in order to bolt it onto your bumper. Due to high demand, please expect a 1-2 weeks to have this hoop delivered to your door. SOLID Jeep JK Wrangler Front SpynTec Conversion Kit January 11th, 2008 Just as was promised back in November at the 2007 SEMA Show, SOLID Axle Industries has just released their all new SpynTec Conversion Kit and it is now available for sale. The official press release for this awesome new front hub conversion can be seen below and after having the opportunity to check it out for myself, I can tell you that this is going to be a must have upgrade for JK owner I know LoD Jeep JK Wrangler Shorty Front Bumper January 09th, 2008 Ive just gotten word from LoD that theyve just completed the preliminary design of their new Jeep JK Wrangler Shorty Front Bumper and a spy shot of it can be seen by clicking on the image to the left. This bumper was developed in an effort to provide an answer to the all the people looking for an affordable true shorty front bumper that can accomodate Jeep JK Wrangler factory fog lights, a WARN Power Plant winch and comes with an optional hoop. SeatGlovers Holiday Special November 26th, 2007 From now until January 15th, Project-JK.com members can now save 20% off the retail price of SeatGlover Seat Covers and receive a FREE bottle of 303 UV Protectant!! Shrockworks Jeep JK Wrangler Rear Bumper Tire Carrier Rack November 19th, 2007 For those of you who already have an awesome ShrockWorks Stubby or Mid-Width front bumper and have been patiently waiting for them to come out with a matching rear bumper tire carrier for your Jeep JK Wrangler, have I got a press release for you Durango 4Ãâ€"4 Jeep JK Wrangler Grizzly Bumpers November 16th, 2007 Durango 44 is by far one the leading manufacturers of Jeep bumpers and accessories the Southwest Colorado area and are known for their legendary high standards and quality built products. And, with the introduction of the all new Jeep JK Wrangler, Durango 44 has stepped up to the plate once again to deliver the goods with the introduction of their new Grizzly Rear Bumper System and their new Grizzly Stubby Front Bumper. AlloyUSA Releases NEW Heavy Duty Steel Differential Cover November 10th, 2007 Alloy USA’s newest accessory now includes their line of Heavy-Duty Stamped Steel Differential Covers. Crafted from 1018 steel, these differential covers are designed to handle the punishment that drivers are dishing out on their vehicles. Superior Axle Gear 2007-08 Jeep JK Wrangler Chrome-Moly Front and Rear Axles October 18th, 2007 For all you guys out there with built up Jeep JK Wranglers sitting on a set of big ass tires, have I got news for you. As you can see in the press release below, Superior Axle Gear has just announced that they now have front and rear chrome-moly axle shafts available for both Rubicon and non-Rubicon model JKs and they are ready to ship!! Full-Traction Jeep JK Wrangler 4†³-6†³ Long Arm Suspension Systems October 06th, 2007 Full-Traction 4- 6 JK Long Arm Suspension Systems Our competition is not ready for this system, but your Jeep JK Wrangler is. Our new 4- 6† long arm systems are a complete replacement suspension. Able to handle tires up to 37 tall, it utilizes a 4-link front axle mounting configuration for a true and correct caster curve, and improved anti-dive geometry throughout the entire range of linear wheel travel just like the factory does it. Other systems using radius arms, medium length arms called long arms and the rest, cant match its performance. PUREJEEP Jeep JK Wrangler Cold Air Intake September 21st, 2007 Superior Axle Jeep JK Wrangler 4.56 Gears Are Here!! September 17th, 2007 For those of you looking to keep your Jeep JK Wrangler relatively stock and have no plans of installing tires larger than 33 but would still like to regain some of the power youll loose from them, Superior Axle Gear has got the answer for you. Last week, I got to watch the very first set of Superior Axle 4.56 gears getting installed into Brett Woods (aka Woods) 2007 Jeep JK Wrangler Rubicon Unlimited and after giving them a thorough break in, heres what he had to say about them PUREJEEP Jeep JK Wrangler 4-Door Formed Crawler Rocker Guards September 08th, 2007 Expedition One Jeep JK Wrangler Trail Series Front Bumper August 31st, 2007 Of all the bumper manufacturers out there, Expedition One was definitely one of the first to put out some exciting computer generated designs for the all new Jeep JK Wrangler and since that time, I know there have been many of you who have been waiting patiently for this very bumper to be released. Well, I can tell you with all certainty that your wait is finally over and I think youre going to be extremely happy with the final product. PUREJEEP Jeep JK Wrangler 2-Door Formed Crawler Rocker Guards August 22nd, 2007 Expedition One Basics August 09th, 2007 I know its been a long time coming for all you Expedition One fans out there but after reading through this press release, I think youll agree that the wait was totally worth it. Over the next few weeks, Expedition One will be releasing a series of new bumpers and accessories for the new Jeep JK Wrangler, the first of which includes a line of products that focuses on what Jeepers really need and nothing more. the Basics. PUREJEEP Jeep JK Wrangler Steel Tube Fender Teaser July 24th, 2007 If theres been one mod for my Jeep JK Wrangler that Ive just been dying to get my hands on, it would have to be a really nice set of steel tube fenders. Unfortunately, that day isnt here just yet but after a long conversation that I had with PUREJEEP today, I can tell you that a production set has been completed and is currently installed on the Off Road Evolution JK. Expedition One Jeep JK Wrangler Spare Tire Lift Bracket June 12th, 2007 Looking for a way to carry an over-sized spare tire on your Jeep JK Wrangler but without having to break the bank by purchasing an expensive new rear bumper tire carrier system? Well then, the Expedition One Spare Tire Lift Bracket is the perfect solution for you. Seat Glovers Jeep JK Wrangler Seat Covers June 01st, 2007 There really is no better way to protect your seats from the elements when riding topless or from wear, tear, dirt and damage from general use, than to cover them with a high quality seat cover. And, with the new release of Seat Glovers awesome new seat covers for the Jeep JK Wrangler and Unlimited, you can do just that! ShrockWorks Jeep JK Wrangler Mid-Width Front Bumper May 30th, 2007 I know there are a ton of you who have been waiting for this news for some time now and so Im happy to announce that the long awaited ShrockWorks Jeep JK Wrangler Mid-Width Front Bumper is finally here!! And, although the photos you see here are just the very first bare steel prototype pics, Im told that the design as you see it is ready to go into production now. Tuffy Security Products Jeep JK Wrangler Overhead Console Cubby Storage Security Cover April 18th, 2007 From the company that has made protecting the valuable contents inside your Jeep a virtual work of art, heres an official press release for two of Tuffys newest security products that I think just about every Jeeper will want for their new Jeep JK Wrangler. Clayton Off Road Jeep JK Wrangler 4.5†³ Standard Arm Suspension Lift March 16th, 2007 It’s Official Donahoe Racing Enters the Jeep Market! March 07th, 2007 Rock Hard 4Ãâ€"4 Parts Jeep JK Wrangler Rear Bumper Tire Carrier February 28th, 2007 Building off of years of experience making some of the best bumpers, rocker guards and sport cages the aftermarket industry has to offer, Rock Hard 44 Parts has just completed the design of their production model Rear Bumper Tire Carrier for the all new Jeep JK Wrangler and let me just say, this thing really is rock hard tough! Shrockworks Jeep JK Wrangler Front Bumper Details Pricing Update February 16th, 2007 Based on all the views and replys there have been over on JK-Forum.com regarding the all new Shrockworks Jeep JK Wrangler Bumper Rock Rails, I know theres going to be a whole lot of you who are going to be real excited about the news I have for you. ShrockWorks Jeep JK Wrangler Shorty Front Bumper Unlimited Frame Mounted Rock Sliders February 02nd, 2007 For those of you who have been around the world of Jeeps or off-roading in general, you’re more than likely to know who Shrockworks is and all the great bumpers and rocker guards they have been making for years now. Rev111 Jeep JK Wrangler MetalCloak Steel Tube Fenders January 30th, 2007 According to Rev111, they have already designed, developed and built a set of front and rear tubular steel fenders (also known as their MetalCloak Body Armor) that come complete with removable flares. PUREJEEP 2007 Jeep JK Wrangler Stubby Crawler Front Bumper Now Shipping!! January 29th, 2007 As of today, PUREJEEP has announce that a very large batch of their affordable and very functional PJ1000 Stubby Crawler Front Bumper has been completed, boxed up and is now shipping. LoD Jeep JK Wrangler Bumpers Available 01/26/07!! January 25th, 2007 Hey everybody , I just got word from LoD that their first batch of Jeep JK Wrangler Xtreme Duty Front and Rear Bumper Tire Carriers are being finished up now, are scheduled to go on sale this Friday and should be shipping out by the end of next week!! Official 2007 Jeep JK Wrangler Accessories Guide January 23rd, 2007 Thanks to a little insider help, I just got my hands on a complete PDF version of the official 2007 Jeep JK Wrangler Accessories Guide. Of course, inside this nifty little brochure (with text in both English and French), you will find photos and brief bits of information regarding all the new Jeep JK Wrangler accessories that you can get directly from your dealership including, the MOPAR front and rear rock bumpers, spare tire carrier, tube bumpers, skid plates, WARN winch option, flat tow bar, spare tire ski and bike rack mounts, alloy wheels and seat covers. LoD Jeep JK Wrangler Xtreme Duty Bumpers Quality Protection at a Price You Can Afford! January 12th, 2007 LoD Off-Road Equipment has just announced that they will be selling their brand new Jeep JK Wrangler Xtreme Duty Rear Bumper Tire Carrier that comes complete with high quality 3/16†³ laser cut steel plate construction, two D-Ring mounts, integrated 2 hitch receiver, built in tool box, Hi-Lift Jack mount and durable powder coat finish all for the incredible low price of $679!! M.O.R.E. Jeep JK Wrangler 1†³ Body Lift January 05th, 2007 M.O.R.E. Jeep JK Wrangler 1 When it comes to mods thatll give you the biggest bang for your buck, few are more useful, affordable and easier to install than a 1 body lift. Now, unlike a suspension lift which uses taller coils or coil spacers to phyiscally raise your entire Jeep up off the ground, a body lift will only raise the tub portion of your Jeep up off its frame rails most typically by stacking a series of 1 tall pucks on top of your existing factory body mounts. Make no mistake, a body lift is by no means an alternative to a suspension lift but it definitely is a great compliment to one. Superior Axle Gear Jeep JK Wrangler Ring Pinions January 05th, 2007 Superior Axle Gear, the leader in axle and drivetrain development, announces its newest line of ring and pinion gears for the all-new 2007 Jeep Wrangler JK. LoD Jeep JK Wrangler Bumpers Ready for Production December 20th, 2006 For those of you who have been waiting patiently to buy a new LoD front and rear bumper for your Jeep JK Wrangler, I just got word that all the modifications theyve been working on have been completed, jigs are now being built for mass production and that they still expect to have both available for sale and shipping by mid to late January. TeraFlex Jeep JK Wrangler Dual Rate S/T Swaybar System November 20th, 2006 The TeraFlex Dual Rate S/T (Street Trail) Sway Bar system is one of the most advanced disconnect systems available, with its easy engagement knob you can go from street to trail in seconds – literally! The Best of Bestop November 17th, 2006 Included in Bestops line-up were the kind things I had expected to see like your standard Bikini Top, Windjammer and Duster Cover, but much to my surprise, they also had things like their new electric AMP Research Power Steps, very cool Element Door System, front and rear Highrock 44 bumpers, a sweet 2-piece hard top, overhead console and a well needed trunk on display as well. Basically, everything a Jeeper could want and/or would need for their brand new Jeep JK Wrangler. Tuffy 2007 Jeep JK Wrangler Security Console Insert Security Drawer November 15th, 2006 One of the things we all love about owning a Jeep is the freedom that we have being able to drive it topless and doorless. Needless to say, one of the things that thieves love about Jeeps is the fact that the people who drive them often do so topless and doorless. Well, fortunately for us, Tuffy Security Products has been providing Jeep owners with lockable high quality and extremely durable steel center consoles, overhead consoles, console inserts, trunks, drawers and more for years. And, now that the new 2007 Jeep JK Wrangler has been released, Tuffy is once again stepping up to the plate and making the kind of products we need to keep our valuables safe. Off Road Evolution Jeep JK Wrangler Fox 2†³ Air Bump Stop System November 13th, 2006 If youve got a lifted Jeep JK Wrangler and are the kind of guy that loves to drive hard and fast over rough terrain, youre going to want Off Road Evolutions new Fox 2 Air Bump Stop System. SEMA 2006 Jeep JK Wrangler Suspension Mentions TeraFlex November 08th, 2006 With a Jeep JK Wrangler Unlimited sitting on top of 6 Long Arm Suspension System and 39.5 tires, TeraFlex clearly had the biggest JK on display at SEMA 2006. But, in addition to this monstrous lift, TeraFlex also had four other suspension systems available for the 2007 Jeep JK Wrangler including a 2.5 Performance Boost, a 3 Suspension Kit and two variations of 4 Suspension Kits. SEMA 2006 Jeep JK Wrangler Suspension Mentions Full Traction November 08th, 2006 For SEMA 2006, Full Traction had a total of five different lift kits available for the 2007 Jeep JK Wrangler including a 2 ECONO Lift, 3 Economy Suspension System, 3 PREMIUM Suspension System, 3 ULTIMATE Suspension System and a 4 ULTIMATE Suspension System. And, with a total of seven Jeep JK Wranglers sitting on top of one of these suspension systems, Full Traction was able to grab the title for having the most products on display at the show. SEMA 2006 Jeep JK Wrangler Suspension Mentions Rancho November 07th, 2006 Even though Rancho only had one Jeep JK Wrangler on display at SEMA 2006, it was without question the one Jeep JK Wrangler that everyone was talking about. SEMA 2006 Jeep JK Wrangler Suspension Mentions Donahoe Racing November 06th, 2006 Seeing Donahoe Racing at SEMA 2006 wasnt so much of a surprise but seeing them there with a 5 lifted Stone White Jeep JK Wrangler Rubicon Unlimited definitely was. Make no mistake, Donahoe Racing is no rookie when it comes to developing high end off-road suspension products, but this JK was most certainly the first time that theyve made a stab at the Jeep industry in quite some time. However, after looking at what they came up with, youd never know it. WARN Jeep JK Wrangler Rock Sliders October 31st, 2006 Constructed from thick-wall round steel tube, 3/16† steel plate, and covered in a textured black powder-coated finish, the WARN ® Rock Sliders let buyers take their JK on the most challenging trails without fear of ruining the body. Installation is easy, and all of the necessary hardware is included, allowing buyers to spend more time driving their Wrangler and less time installing parts on it. Superior Axle Gear 2007 Jeep JK Wrangler Sahara X Model Dana 44 Rear Axle Shafts October 27th, 2006 I just got word from Superior Axle Gear that theyve just completed development of their new Jeep JK Wrangler X and Sahara model Dana 44 Rear Chromoly Axle Shafts. Made from SAE4340, these new axle shafts are induction hardened, have rotoflow spline rolling and are CNC turned for a superior finish. LoD Off Road Equipment Front Rear Bumpers for the 2007 Jeep JK Wrangler October 26th, 2006 Over the past four years, LoD has been making a name for themselves by manufacturing the highest quality Jeep front bumpers, rear bumper tire carriers and rocker guards and all for a price that every Jeeper could afford. Of course, now that Jeep has just release their newly redesigned 2007 Jeep JK Wrangler, you can be sure that LoD is already hard at work developing completely new front and rear bumpers for it. PUREJEEP Rocker Guards October 25th, 2006 Made out of 3/16 thick steel plate, the new PUREJEEP Crawler Rocker Guards are designed, laser cut and precision formed to fit perfectly on the curved body of the 2007 Jeep JK Wrangler and protect its rockers from the punishment youll be thowing its way on the trail. The PUREJEEP Crawler Rocker Guards will be available for 2-Door Jeep JK Wranglers this November, 2006 and the 4-Door Unlimited version should be following soon after. Off Road Evolution Jeep JK Wrangler Billet Aluminum Door Handles Hinges October 23rd, 2006 Are ya looking to customize your new 2007 Jeep JK Wrangler with some stylish looking accents? If so, youre gonna want a set of Off Road Evolution custom door handles and hinges. More New Skyjacker 2007 Jeep JK Wrangler Suspension Lift kits Components October 20th, 2006 With just a couple of weeks left until SEMA, you would think that most manufacturers would be a little more tight-lipped about the new products they have developed and are planning to release for the 2007 Jeep JK Wrangler. But, Im sure youd be happy to to know that they are doing anything but that. In fact, I just got word from Skyjacker that theyll be releasing two new suspension lifts and a set of front poly spacers for sale today.

Definition Of Knowledge Hub Commerce Essay

Definition Of Knowledge Hub Commerce Essay An investment in knowledge pays the best interest ,Benjamin Franklin. As said by Benjamin Franklin investing into knowledge will always be an advantage be it whether it is for an individual or for a whole nation. The work Knowledge Hub (KH) is being widely used during the last 2 decades of this century. Many countries are investing massively to implement knowledge based economy which is forecasted to have a very bright future nevertheless every theory have their drawbacks. According to K. Mackay (2009), knowledge based industries have become an important contributor in both economic growth and development. In order to have a competitive edge on the global economy there is the need to have the creation of distinctive assets such as knowledge, skills, innovation and creativity. Knowledge has also become one of the most common and recognized factor of production internationally with a new form of capital being the capacity to generate, assimilate, disseminate and effectively use knowledge. Building a KH is a really vast sets of planning needed to establish the desired results. Many countries have been engaging in such a challenge. Research and Development (RD) is indeed one of the main tools used in order to implement a KH. The world itself is undergoing a new industrial revolution the Knowledge Revolution fuelled by the rapid pace of technological change and globalisation. Mobility of resources is very common nowadays, therefore the mobility of knowledge is definitely laudable. To be able to have a well defined KH there must be loads of investment from both foreign and local investors. Reputable tertiary institutions must be approached to invest and establish in a country, in order to attract investors good infrastructures, appropriate policies established by the countrys government, training of needed labour force, the level of technology that these foreign institutions will be demanding, also the acceptance of the local population about the project and above all a good reputation on the foreign market where a country can base itself on its level of education. All this can be resumed to having a good marketing strategy to move forward and attract investors. For instance in Ireland in the 1980s and 1990s there was a little scope for them carry out high research in their universities which was mainly due to a lack in the infrastructure and lack of funding available to the researchers. This gave a define set back to their program of building a KH. Attracting investors and make them believe in the project is therefore crucial for the setting up of a KH. Definition of Knowledge Hub A KH defined by University of Mauritius is an ensemble of knowledge-intensive institutions and organisations (public, private and overseas) that generate, stores, transfer, apply and transmit knowledge through education and training with the overall objective of fostering economic and social development.. According to Manmohan Singh (2006) It is often said that the 21st Century will be the knowledge century. In the view of building a knowledge hub there must first be the production of knowledge. Production knowledge is mostly based on creative people, professionals and also a proper Research and Development (RD) sector. The KH is not only a way for a country to have a new pillar in the economy but also a way to promote the countrys assets on an international market. According to Evers and Dieter (2008) (MPRA) KHs act as nodes in networks of knowledge dissemination and sharing within and beyond clusters. A KH main function is to transfer knowledge to sites where it can be applied, to generate knowledge from individuals and industries and to transmit the knowledge acquired to individuals by means of training, education and workshops. According to HRDC (2006), A KH is concerned with building a countrys capacity to better integrate itself into the global economy, through the generation, acquisition and transmission of knowledge to support of various economic sectors, in view of fostering social and economic development.. The Knowledge Economy occurs when all sectors of a countrys economy is knowledge intensive, are moving with the outside trend where it can be in terms of technology and generating new and innovative ideas and when an economy is employing highly skilled personnel who are willing to go for further studies. More over the Knowledge Hub which in some cases is also known as Knowledge Economy is defined by Kok, et al, (2004) It covers every aspect of the contemporary economy where knowledge is at the heart of value added- from high tech manufacturing and ICTs through knowledge intensive services to the overtly creative industries such as media and architecture. The creation of knowledge is must to have a good knowledge hub and this can only be done through a strong university sector. If there is a good and solid RD sector in a country where it encourages investor to invest in the economy then the KH will definitely be a success for any country. Renowned university campuses must be willing to invest in a country to be able to gain competitive advantage and to attract greater amount of students to the country. According to Brinkley (2006) the use of new technologies will allow an economy to gain competitive advantage. The reserves of petrol, coal and other natural resources will be depleted but knowledge is the ultimate economic renewable form of resources. Having knowledge is an invaluable asset but one should also know how to share this knowledge to others. Globalisation and Knowledge Hub According to Brinkley (2006), the development of the knowledge economy and globalisation are closely related to each other. Globally known organisations have been able to benefit from this integration as they are now able to lower their cost of production but at the same time maintaining their level of quality. The most common examples that can be given are the data processing, transcription services and simple customer services delivered through call centres operating in these countries. Without the globalisation there would not have been the change in the world economy. It also increased competition when customers were able to benefit from the best quality product for a better price tag. In the same optic the countries engaged in becoming a KH have been able to gain competitive advantage by providing a good quality service for a good price, where reputed international universities settled. According to Derrick and Cogburn, (1998), Due to the economic globalisation and reorganisation of the world political and economic system, there is a need for the level of education to be up to the standards, knowledge and information need to be in line with the changes. This applies greatly for tertiary level, where the future workforce is prepared and nurtured to be able to perform in the different sectors they will be canalised into. As the store of knowledge is expanding in the world, it should be accessible to everyone who is wishing to participate and contribute to the change. According to Mansell and Wehn (1998), formal institutions of education that exist today, and even many of these in the planning stages in developing countries, are becoming less relevant to the requirements of emergent knowledge societies. In this quote of Mansell and Wehn are arguing that countries willing to start a knowledge based economy should reshape their education system in such a way that these countries will be in line with the national priorities. Furthermore the countries engaging to become a knowledge base industry should also consider the change occurring in the worlds economy and new strategies being use by competing countries to be able to achieve competitive advantage on the international market. Countries implementing the Knowledge Hub concept: India as a knowledge Hub India is known for having the fourth largest store of scientific manpower in the world which are tunnelled in different institutions such as in areas of RD, now its time for India to evolve as a knowledge based industry, appeared in IT Times (2006). According to Sarkaris website (2010) in every knowledge based society, education is the main catalyst to fuel the economy, where it empowers research and the creation of intellectual property (IP). India has the largest young population in the world with more than 600 million which are on the verge of becoming professionals or are actually performing as professionals. With a optimum use of this population and minimising the drop out from primary and secondary level of studies India will be able to have a good harvest of knowledge from its youngsters. Based on the National Sample Survey Organisation in 2009, an estimation of 815000 children representing 4.28% of Indias child population from 6 to 13 year old were school drop outs. Following this, in 2010 measure were taken to make it compulsory for every children at the age of 6 to 14 to attend school, where they were given free school facilities. According to Shahid (2009) the Indian Prime Minister of that time set up a National Knowledge Commission in 2005 to leverage various networks and to make India the knowledge engine of the globe. Through the KH India will become the power house for the supply of talent and skills to the rest of the world but also for RD, innovation and sale of its IP. Along with the praises that India has on the global market, Kiran Karniks Blog (2012) came to refute it with a report on the Programme for International Student Assessment saying that India is 73 out of 74 countries surveyed where students of form V had a low grading in Maths, Science and reading. Moreover in an Assessment Survey Evaluation Research report came to say that India had poor academic standards. These facts would definitely have a negative point in the balance of India to promote its KH and the quality of services it is offering. Ireland as a Knowledge Hub Ireland by 2013 will be internationally renowned for the excellence of its research, and will be to the forefront in generating and using new knowledge for economic and social progress, within an innovation driven culture. Martin Minister for Trade, Enterprise and Employment (2008). According to Building Irelands Knowledge Economy (2004), Ireland is the leading exporter in terms of high technology and services for global market. Ireland is also a hub for electronic commerce and knowledge based activities. Two thirds of RD businesses operating in Ireland comes from overseas. The Government stated as main objectives to develop Ireland as a KH so as to sustain and increase employment in the country, the creation of wealth and to increase the competitiveness of Ireland on the global economy. Erawatch (2004) insists that the Building Irelands Knowledge Economy will reflect in an increase integrated approach in research and innovation, the acceptance of the quality of national research and innovation and technological advancement, which are crucial to gain competitiveness. It is essential for Ireland to increase and improve its RD so as for it to be able to locate itself as a place for high-tech and KH. Failing to improve the following sectors may result as a negative impact for encouraging Foreign Direct Investment (FDI) in the country, Building Irelands Knowledge Economy (2004). Singapore as a Knowledge Hub According to Yue al (2001), Singapore is indeed a small island which is often directly linked to limited natural resources. Due to their rapid economic growth, there was a shortage in labour and rising costs and based on this Singapore has lost its competitive edge on the East Asian market. The education policies of Singapore have always been in line with the nations economic priorities (Sidhu, Ho Yeoh, 2010). Education is the technology of hope in Singapore. They are said to have the worlds most competitive or second most competitive economies in recent times. The competitiveness of Singapore is mostly because of its geographical location and the free trade policy implemented by the colonial government and by investing massively in excellent transportation facilities, telecommunication amenities and good services. The success of Singapores economy also depends on the high level of FDI coming in the country. In the 90s Singapore was the country which benefited from major FDI among the Asian developing countries (Yue al, 2001). In the Budget Speech (2006) the government set emphasis to invest in RD to fuel the building up of their intellectual and knowledge capital based. The universities of Singapore are also know for the nurturing of talent and based on the current economic transformation there has been an increase in importance so as to stimulate the economic growth through industrial research, technology being commercialised, the attraction of foreign talents and most important is has to inculcate the entrepreneurial mindset to the young graduates of the country. Consequently the universities have become an important component of the countrys innovation system, Genewired (2011). In the same context of attracting foreign talent, Singapore with a small newly industrialised economy and with a small population, they should be able to attract the top talent to make their KH move forward. Just like regions like Silicon Valley, London, New York and Boston, have been able to beneficiate from the influx of international talents coming to perform for their economy. Singapore is trying to follow the steps of these countries in order to be able to differentiate its economy to other KH economies in Southern Asia. Furthermore, based on the experiences of regions mentioned above, the attraction of foreign talents does nt rely only on the type of work or economy a country is performing into but it starts when the cream of students decide to pursue their tertiary studies, that is with the name o renowned and high quality tertiary institutions Singapore will be able to attract them at the early stages for these students to become young professionals. This has been proven with universities like Stanford, UC Berkeley, Cambridge and Oxford who are top universities in the world, where every student engaging into the tertiary studies will be dreaming to have a seat, may act as a magnet to attract best talents and after studies it is common for the students to stay back and contribute to the countrys economy, Genwired (2011).

Effects of Language on a Specific Region

Effects of Language on a Specific Region Crystal Mullen ASSIGNMENT: Select a specific region that interests you, such as South America, Central America, Asia, etc., and research, as well as evaluate, the power of language in creating the idea of a region. Is language a self-sufficient and complete geographical model? Write a 1-2 page paper explaining your findings. Please be sure to substantiate your opinions with examples, as well as cite your resources using APA format. in length. Professor Sandve’s Explanation: 1) Define a region. What is a region? 2) Evaluate the power of language. Can you define a regions society, traditions, norms, climate, topography, etc. by evaluating the language? 3) Is language a self-sufficient and complete geographical model? What is a geographical model? If language is the only characteristic youre evaluating, can you fully define the region? I believe a region means something different to different people or industries. Before taking this class, I thought a region was that part of the basement or that portion of an attic that scary movies warned us to avoid. The Merriam-Webster dictionary had a different view: â€Å"Region: a part of a country, of the world, etc., that is different or separate from other parts in some way (Merriam-Webster.com, 2014)† This definition appears to speak more to the topic of geography because we are now discussing spatial locations that offer distinct characteristics that are found in that found in that location. However, I need to know what a region is from a geographer’s point of view. â€Å"Region: in geography, an area of the earth that displays distinctive grouping of physical or cultural phenomena or is functionally united as a single organizational unit (Getis, Bjelland, Getis, 2014).† This definition best describes geography in the for this assignment because it encourages me to pick an area of the world that I find interesting because of how various physical or cultural features are joined into one spatial location. One region that I that does interest me is Africa. Africa is the second largest continent in the world; as well as the world’s second most-populous continent. Within its borders one will find 54 countries that are share the home for the continent’s many mountains, rivers, valleys and deserts. First of all, the Atlas Mountains run from the southwestern portion of Morocco along the coastline of the Mediterranean, all the way to Tunisia’s eastern edge. Also, the Great Rift Valley is the continent’s ground form of depression. Here is found a series of geological faults at are approximately 4,000 miles in length. The extent of the Great Rift Valley extends from the Red Sea region near Jordan, to the country of Mozambique. Furthermore, Africa is home to the Congo River Basin which dominates the landscape of central Africa’s Democratic Republic of the Congo. Finally though certainly not I would be remiss to speak of Africa without speaking of the Sahara Desert. The Sahara Desert cover close those a third o f Africa’s surface. It is the world’s largest desert in the world at approximately 3,500,000 square miles in total size (World Atlas, 2014). Based on this the geographical information, I would be surprised to learn if there is a cohesion of language within the continent to unify the continent of Africa. The range of traditions and customs in Africa are as diverse as Africa’s geography. For example, when it comes to meal time, the men eat before the women. Children remain silent while adult meal conversation is in progress. Also, hospitality is very important to the country of Africa. When they welcome their guests, they wash their hands, clap, and offer their best meats as a symbol of graciousness. Furthermore, when it comes to courtship, it appears that it is the girl who initiates the process. She will send a multi-colored beaded bracelet to the boy of her choice. Each bead represents a secret meaning and once the courtship process is over the secret behind the beads are revealed. Finally, though certainly exhaustively, it is customary during an African wedding that the bride wears a wedding dress that reflects her culture’s traditions and heritage. Also, the bride and groom are often tied at the wrists with either cloth or braided grass as a symbol of their newly cr eated union (Drake, 2014). When I read these customs, I feel as if it is possible for language to be a complete self-sufficient model of its people because their customs appear to transcend their multi-faceted geography, The aspect about Africa is their massive diversity of languages and dialects. While no one appears to know for absolute certainty, the best estimate of the number of languages and dialects spoken in Africa are around 2,000. One group of African languages are known as the Afro-Asiatic language group of languages. The 400 languages under this umbrella is generally heard spoken in North, East, and Southwest Africa. Some examples of these languages include Aramaic, Amharic, Arabic, Hausa, Hebrew, and Tigrinya. Another family of languages heard spoken in Africa is the Khoisan, or language. This happens a language that may be dying out, it is currently spoken in Angola, Botswana, and Namibia. This is the family of fifty different languages that use mainly clicking or tonal sounds to communicate. Finally though certainly not exhaustively the language family that holds the greatest number of languages is the Niger-Congo language family. Under this umbrella of languages one will find almost 4 00 languages that are spoken by over 500 million people. Common languages that fall within this family include Igbo, Swahili, Yoruba, and Zulu (wiseGEEK, 2014). I find it fascinating that there are countless languages for a person in Africa to express the frustration of the desert sand, being insulted by a dinner guest or vowing his or her life to a new spouse. I find myself conflicted when I consider if language is a complete, self-sufficient geographical model of the region of Africa. On the one hand, because there are over 2,000 languages, spoken in Africa, I would say that each language and dialect is a perfect representation of the country, or portion of that country within Africa. If language were my only representation I was evaluating, I could easily define that particular region. On the other hand, because there are over 2,000 languages, spoken in Africa, I would say that each language and dialect creates the perfect storm for confusion for Africa as a whole. I don’t see how I could identify Africa as a continent because the continent cannot unite behind one or two languages. In this scenario, if language were my only representation I was evaluating, I would greatly struggle to define the continent because millions of African citizens would not be representing in my definition. Therefore, I find that the African languages bo th reflect and confuses the geographic model found in the continent of Africa. References Drake, F. (2014). African Customs. Retrieved January 26, 2014, from eHow.com: http://www.ehow.com/info_8582146_african-customs.html Getis, A., Bjelland, M., Getis, V. (2014, January 7). Glossary. In A. Getis, M. Bjelland, V. Getis, Introduction to Geography (pp. G-9). New York: McGraw Hill. Retrieved from Balanced Politics: http://www.balancedpolitics.org/affirmative_action.htm Merriam-Webster.com. (2014). Definiton of Region. Retrieved January 26, 2014, from Merriam-Webster.com: http://www.merriam-webster.com/dictionary/region wiseGEEK. (2014). How Many Languages are Spoken in Africa? Retrieved January 26, 2014, from wiseGEEK: http://www.wisegeek.org/how-many-languages-are-spoken-in-africa.htm World Atlas. (2014). Africa Map. Retrieved January 26, 2014, from World Atlas: http://www.worldatlas.com/webimage/countrys/af.htm World Atlas. (2014). Geography Africa. Retrieved January 26, 2014, from World Atlas: http://www.worldatlas.com/webimage/countrys/afland.htm

A Sense of Gothic Expressed in Mary Shelleys Frankenstein Essay

A Sense of Gothic Expressed in Mary Shelley's Frankenstein The term ‘Gothic’ has many forms. Its origins go back to the medieval period and can be seen in architecture such as Westminster Abbey in London and the Notre Dame cathedral in Paris. It can also be applied to art in the works of Hieronymus Bosch who’s grotesque and haunting imagery depicted ugly distorted humans who are morally degenerate and depraved, and to William Blake who visualised Dante’s Divine Comedy. In literature, the Gothic novel is credited as starting with Horace Walpole’s Castle of Otranto, (1764) which characterised most of what would become the essential ingredients in the Gothic genre. I will for the purpose of this assignment discuss what constitutes ‘Gothic’ in Mary Shelly’s Frankenstein novel. Mary Shelly’s novel Frankenstein or The Modern Prometheus was first published in London in 1818 and again with an edited edition in 1831. It was a novel of its time in respect to its romantic style of flamboyant and extravagant characters, which are placed in mysterious, remote and exotic settings. Shelly’s ‘hideous progeny’ of a novel was largely inspired by her own tragic personal circumstances which saw the untimely death of her mother, half-sister who committed suicide and the death of two of her daughters, one of which died two weeks after a premature birth. Shelly’s nightmarish vision during a tremendous thunderstorm while on vacation at the villa Diodati at Lake Geneva had a profound effect on ...

Free College Essays - Use of Imagery in Shakespeares Othello :: GCSE Coursework Shakespeare Othello

Use of Imagery in Othello  Ã‚   In William Shakespeare's Othello, the use of imagery and metaphors is significant in conveying meaning as it helps to establish the dramatic atmosphere of the play and reinforce the main themes. Through this, the audience is able to grasp a better understanding of the play. Throughout Othello, images relating to poison frequently occur. These references are predominantly made by Iago. This seems appropriate for Iago who exhibits the characteristics of poison; they being fatal and deadly. There are several possible explanations to what motivates Iago: being overlooked for the lieutenancy, the belief that Othello and Cassio had committed adultery with his wife, though this is never really proved; class differences present in the society that made him feel inferior, and racial differences. This desire for revenge is so great it "doth, like a poisonous mineral, gnaw [his] inwards." Iago's use of language is a primary weapon in manipulating Othello. By "pour[ing] this pestilence into his ear", Iago contaminates his thoughts. Once Othello starts to doubt Desdemona's fidelity, he is so incredibly driven by jealousy that it leads him to murder her, ironically with poison. Many references are made to animals in the play. Iago uses beast imagery to express his contempt and to downgrade those he despises. Early in Act 1, he rouses Brabantio's anger by using crude images of animals fornicating to inform him that his "daughter and the Moor are now making the beast with two backs." Such a metaphor is designed to evoke a strong emotional response. In a soliloquy at the conclusion of Act One, Iago says "It is engendered. Hell and night / Must bring this monstrous birth to the world's light." Shakespeare uses the image of a monster being born as a metaphor for the start of Iago's evil scheming. It also becomes evident that Othello's mind has been corrupted by Iago's evil handiwork when he too starts to use the same sort of animal imagery in his speech. In one scene, convinced of his wife's infidelity, Othello loses all self-control crying out "goats and monkeys," animals traditionally considered lascivious. There is also a wealth of heaven and hell imagery in Othello. Iago, who is Machiavellian in nature and revels in tormenting others, can be perceived as the devil personified. Even he himself acknowledges this when he says "devils will the blackest sins put on...suggest at first with heavenly shows / As I do now.

“Money and Media dominate modern day politics” – how far do you agree?

It is widely claimed that the media, and the money available to dominate it, has a much wider grasp over the voting public than manifesto or policy. The majority of the worlds media sources hold some sort of partisan alignment, and its hold on the public means this bias is passed on to the electorate. How much it influences the electorate however, is different amongst many theories. The manipulative theory suggests that the media submerges real news in meaningless trivia in order to benefit itself. An example of this is Rupert Murdoch's support of Labour only once they'd dropped clause 4 of the constitution. The Hegemonic theory agrees with the accusation of the biased nature of the media but argues that it is less calculating. Any political stance it holds is the genuine opinion of the papers or broadcasters, and its publicising of these views is not in an attempt to manipulate the electorate. The pluralist theory argues that the customers choose the media, not the other way around, and their political views are reflected by their choice of newspaper or broadcaster, not changed by it. Though these theories have different ideas on the motives of the media, they all essentially say the same thing, the hard truth that the media is biased, and that its opinions are carried by its consumers. Another undeniable fact is that the political groups with the most money have the greatest chance of gaining the favourability of the media. Television has led the nature of elections, but more so in America than Britain due to the differing regulations relating to media, and the different motives that broadcasters have across the Atlantic. Firstly, the US doesn't have a publicly funded broadcaster, and all broadcasting channels have a profit-driven business plan. They will therefore only show the most popular candidates in bite size chunks, not allowing for in depth and democratic coverage. Reports suggest that in the 2008 campaign, Barac Obama's images were larger, more colourful, and positive than the ones of John McCain. This also provokes voting behaviour based on personality as opposed to policy. Secondly, there are no rules governing the democratic spread of coverage regarding candidates. Campaigns can therefore spend extortionate amounts to gain press time, such as the record setting 30 minute political commercial by Barac Obama in 2008. Britain however, has regulations on airtime, sharing it out proportionally to however many people that party has standing at the election. This is made possible through the publicly funded broadcaster, BBC, which is said to have neutral politics stance, though it has been accused of holding a liberal position. There is however, a much heavier influence coming from the press sector of the media in Britain. America's heterogeneous nature means that local press are the standard newspaper to read and these already reflect the views of that state, which unlike Britain votes united in an electoral college. In the 1992 general election, with Kinnock and Labour the favourites, the sun released the headline, â€Å"Will the last person to leave the country turn out the lights†. A few days later, after a shock conservative victory, they released a follow up headline, â€Å"It was the sun what won it†. Just 3 years later they switched allegiance, with â€Å"Sun backs Blair†, something pointed out as one of the factors in Labours landslide 1997 election victory. This, along with the fact the paper has backed the winner in all but 3 elections in the last 50 years, implies that Britain's biggest newspaper holds immense influence over the electorate. However, it can also be argued that with only 3 million papers in circulation, the Sun doesn't have enough readers to change the result of an election. Not only has this but it faced opposition from big papers such as the mail and the telegraph as well. It is not just television and newspapers however, with recent elections being dominated by the internet. Access to watch the debates at any time anywhere around the world and the use of social networking filled the electorate with images and stories of the candidates in every corner of their lives. This also meant however, that the already low levels of genuine political news stories were being drowned out by an obsession with image and personality. Barac Obama spent an unprecedented 300 million on his campaign for election, spending about $10 per vote he gained. This was almost twice the amount his rival spent, and is likely to have been a factor in the outcome. The system in America requires any candidate to gain 5% of the national vote to receive national funding, so minor parties or independents stand a very poor chance of breaking into the system. If they do manage to, they then have to have the ability of raising large sums of money. Billionaires such as Ross Perot (independent 1992) could combat this, but even the third party in 2000 (Ralph Nader – Greens) claimed that he simply could not keep up with the spending of the two major parties and would never be in with a chance. There have been some limitations however, in the form of the Federal Election Campaign Act (1974) limiting individual contributions to $1000 and corporate contributions (from PACs) to $5000. This seems less of a ceiling to expenditures and more of a skyline, considering the spending patterns of the last election. It is a little different in the UK, with a maximum of i7000 allowed to be spent in any one constituency, and candidates that tend to spend less than three quarters of this. The heterogeneous nature of the USA would obviously require more expenditure in a campaign, but the 5, 6, and sometimes 7 figure expenditures in senate races seem slightly out of proportion. In Japan the electoral system was making candidates of the same party campaign against each other, which gradually pushed the price of campaigns up and up until reform was enforced. The influence money was having on elections had created a rift amongst parties as well as losing a sense of democracy. It is clear that money and the media have a huge influence on voting behaviour, but not in the way it may first have been perceived. Where the theories generally carried the view that money could drive the media, and the media in turn influence the electorate, I believe it is changing voting behaviour in a different sense. Money and the media have glorified politics, and particularly in America have given it a Hollywood effect. The public are reacting to this by voting not based the manifesto and ideologies of candidates, but voting for the greatest ‘celebrity'. Money and the media do play too great a role in modern day politics, and have replaced the electorate's voting on policy with its voting on personality.

Movie Task

Classical conditioning was first explored and developed by Ivan Pavlov, wherein the repeated pairings of a neutral stimulus and an unconditioned stimulus would result to a conditioned response to the neutral stimulus which now becomes the conditioned stimulus. In simpler terms, Pavlov was able to demonstrate that continuously pairing a product or brand with positive emotions or behaviors, resulted to people becoming conditioned to the brand or product as producing positive emotions or behaviors. Classical conditioning was the first learning program to be applied to a number of fields whose objective does to make people learn something new without actually needing to pay attention or analyze what they were learning. Classical conditioning was the preferred method of marketing strategies for low-risk and low-involvement products and has been quite effective in building the association between safety and Mr. Muscle, or that of a Happy Meal at McDonald’s. Concept in the movie: In the movie, classical conditioning was depicted in the distinction made from the quality of life up at San Angeles and down at the rebels lair. The movie had shown a stark contrast between the kind of life people have up at the megalopolis San Angeles and down the sewers. The affluent and safe life was depicted with the shiny buildings, the morality statute and zero violence, whereas the dark and difficult life was depicted underground in the sewers with unhealthy food, with rags for clothes and unsanitary living conditions. Evaluation of the concept in the movie: Classical conditioning refers to the process in which something is learned because it has become strongly associated with a certain emotional or physiological response. The movie made use of the classical conditioning concept by making the viewers believe that life up at San Angeles was better than life under it because of the contrasting emotional response that it evoked from the actors in the movie. The life at San Angeles was safe and boring, while under it, it was dangerous and exciting. In the concept of marketing, we could see that Dr. Cocteau was promoting the quality of life in San Angeles by making people believe that life there was safer, better and more productive than life under it to discourage people from going underground because he feels threatened by the dissenters. The emotional response of the characters in the movie who were up in San Angeles towards the underground rebels indicate the makings of classical conditioning, wherein the mere thought or presence of a rebel could evoke fear or hostility towards the rebels who did not want the kind of life offered by Cocteau. When the rebels go up at San Angeles to look for food, the citizens feel that they are being terrorized while Spartan looks at it as a means of survival because he had not been conditioned to have negative emotions for the rebels like the normal citizens do. Concept 2 Title: Brand Loyalty vs Brand Equity Concept Definition: Brand loyalty refers to the degree of attachment that a consumer has for a particular brand, while brand equity refers to the intangible value that a consumer attaches to a particular brand and how it evokes familiarity and positive emotions and perceptions. Brand equity is the general term while brand loyalty is a component of brand equity together with brand awareness, perceived quality and brand associations. The level of brand loyalty can predict the likelihood that a consumer will continue buying the brand, which can also be affected by brand awareness. Brand awareness indicates how well informed and aware the consumer is about the brand and its related products, like how many kinds of detergents does Tide have. Perceived quality refers to how consumers assess the quality of the brand, or how congruent the quality of the product is to how it has been marketed, if it says it can make stains disappear, do consumers believe it or not. Brand associations refer to the emotional and mental associations a consumer has about the product, if Tide is associated as the cleanest smelling detergent, then the mere exposure to the product would have us remember that clean smelling shirt at the wash. The stronger the brand loyalty is and awareness and association of the product and high perception of quality, the stronger the brand equity will be. Concept in the movie: Brand loyalty and brand equity was depicted in the movie with the reference of Taco Bell as the only surviving fast food after the different establishments battled it out in the franchise wars. Since San Angeles promoted safe and clean living without meat, fat, high cholesterol and the like, Taco Bell was the only fast food that survived because they offered the food that was prescribed by the leader of San Angeles and since Taco Bell was providing the same kind of food before the â€Å"big one† of 2010, then brand loyalty and equity had been strong as many people were aware of Taco Bell, and knew about its quality and that it is associated with healthy food and clean living. Evaluation of the concept in the movie: In the movie, Huxley explained that the only fast-food in the city was Taco Bell; this indicated that Taco Bell has strong brand equity. This would mean that Taco Bell has a monopoly of the fast food industry and that every franchise in the city is named Taco Bell. Surviving the franchise war gives us an idea of how the brand equity of Taco Bell gained an almost cult like status; the franchise war referred to how the fast-food industry tried to offer products that would be in keeping with the new quality of life with San Angeles, devoid of hamburgers and French fries and other sinfully unhealthy foods. Since most fast-foods rely on the usual fare of grease and salty fries, the move to prefer healthier foods left the other fast-foods cold. It was probably Taco Bell who alone kept up with the changing food habits of the people of San Angeles which s why it has come to be associated with healthy and approved foods. Likewise, Taco Bell has been able to retain the fast-food brand as a memory of the kind of fast foods in the city 20 years ago. The awareness of the brand of fast food as Taco Bell show that people still were loyal to the brand and they already have formed a strong opinion of the kind of food offered in the stores. Concept 3 Title: Cognitive dissonance theory vs Attribution theory Concept Definition: Leon Festinger said that cognitive dissonance arose from the inconsistency of an individual’s attitude to his/her behavior or actions. When a person thinks that he/she is kind but refuses to give alms to beggars, then that person experiences cognitive dissonance, the normal reaction to cognitive dissonance is to reduce the dissonance by changing one’s attitudes. On the other hand, attribution theory refers to the process in which we infer and understand our own behavior or that of other people. Heider said that attributions are made based on personal factors or situational factors in order to explain the behavior of other people. The fundamental attribution error says that observers generally overestimate the influence of personal factors when explaining the behavior of others while we tend to overestimate situational factors when we analyze our own behavior. Concept in the movie: Cognitive dissonance and attribution theory was shown in the movie through the series of exchanges between Spartan and Huxley in their pursuit of Phoenix and also in the justification made by Dr. Cocteau in his attempt at eliminating the rebel leader. In a poignant scene, Spartan complains that chasing and hitting bad people are okay but if these people are only looking for food then it is not okay. Attribution theory was depicted when Dr. Cocteau was dismayed with how his plan turned sour when Phoenix failed to follow his orders and instead went on a killing rampage in San Angeles. Evaluation of concept in the movie: Spartan was a cop of the past and he had trouble adjusting to the quality of life in the new San Angeles, he was brought to life again in order to catch an old criminal which was no match for the new San Angeles police force. This situation already hinted of cognitive dissonance, the presence of a police department who were ill equipped to catch criminals, and the curtailing of freedom of expression in order to keep peace and order in the city. The most memorable example of cognitive dissonance was when Spartan was chasing after a group of rebels who were looking for food, he thought that these people were really rebels but when he found out that they were only looking for food and was rebelling against the quality of life up in San Angeles than an arms rebellion. The dissonance arose from Spartan’s belief that he is a good cop chasing after bad guys, when he realized that he was chasing people looking for food, he felt discomfort and tension which resulted to attitude change, and here we see that Spartan tried to understand the rebels and their principles thereby reducing the dissonance. Attribution theory was depicted in Dr. Cocteau’s explanation of why Phoenix did not go through the plan to kill the rebel leader immediately. He said that Phoenix was made that way that a criminal would always be a criminal; he failed to say that the lack of police force and the flimsy security measures all contributed to Phoenix’s ease at creating mayhem in the city. Reference Schiffman, L. G. & Kanuk, L. L. (2007). Consumer Behavior, 9th ed.   Englewood Cliffs, NJ: Prentice Hall, Inc.