Developing Hospitality properties Essay Example | Topics and Well Written Essays - 1000 words - 1

Developing Hospitality properties - Essay Example So, the advertising will consist of direct mail, banner ads, and inserts. Also, special efforts will be taken to ensure the appearance of special articles about the restaurant in newspapers and other health magazines. This is so because it has been found that such articles have the potential to attract people easily and convince them. It has been found that restaurants and other businesses which manage to have articles published in newspapers and magazines experience dramatic growth in business. So, personal relationships will be utilised to achieve this aim. Allen Pasta Restaurant aims to offer its customers the best and most delicious pasta meal in the city. Also, this will be offered in the best and most pleasing ambience. Furthermore, special attention will be taken to ensure that the customers are given a better service than they anticipated (Marketing strategy, 2000). Thus, it becomes evident that Allen’s customers are aged from 25-55, who are responsible for 62% of the total consumption in the city of -------. Though age is not a matter of important concern, Allen’s customers will be young working people and families with an income above $ 40,000. Another point is the increasing health-consciousness in the city. So, a considerable proportion of the customers will be the health-conscious eaters of the city who are willing to spend money for healthy eating options. Allen Pasta Restaurant wants to position itself as an average-priced, upscale, pasta restaurant. The customers will be the ones who love quality and tasty pastas, health-conscious, educated individuals, groups, and families, usually within the age of 25-50. Service- In order to ensure that the customers are offered the best service experience in the city, the employees will be given special training. Only quality employees will be deployed. It is calculated that better product along with better service will help the company beat its rivals. The most important

UNIT 4 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words

UNIT 4 DISCUSSION BOARD - Essay Example This is why managers should base their pricing decision on solid ground. Major factors that should be considered are the market (i.e. customer demand), cost, actions of competitors, and political, legal, and image related issues. The process of determining customer demand is critically essential and continuous. It is even necessary to conduct market research. Though internal and production aspects such as quality are vital, managers must make certain that the product is not priced out of the market. The function of costs is based almost completely on market forces. Producers must meet the market by charging prices below the market price. Generally, both market forces and cost factors greatly affects prices. If a manager wants to effectively decide on pricing, he or she must keep an eye on the market. However, it should also be noted that costs must be covered in the long run. (http://www.canberra.edu.au/uc/lectures/mantech/accounting/sem981/unit4827/Lecture_Week_3_-_Pricing.txt). The pricing decisions that a manager makes should achieve the firm’s financial goals (i.e. profitability); meet up with the realities of the marketplace (by evaluating whether the consumers will buy at that price?); and keep up with the positioning of a product and with the other variables in the marketing mix. (http://en.wikipedia.org/wiki/Pricing#A_well_chosen_price_should_do_three_things:) However, legal issues should still be considered in pursuing these ends. Legislative restrictions are necessary because they prevent the possible setbacks or damages that individual firms’ pricing decisions could cost other firms, the consumers, or the economy in the aggregate. The law influences pricing decisions to entail responsibility. It creates awareness on the part of the firm to evaluate the consequences of their pricing decisions in a greater perspective. Moreover, the law influences pricing decisions in the sense that given price restrictions,